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The Entrepreneurial Process

Do you have an idea for a business? Join us to see how an initial spark of an idea becomes a reality.

The Entrepreneurial Process
  • Duration

    2 weeks
  • Weekly study

    8 hours

Build your entrepreneurial venture

This short course will explore the process of entrepreneurship and discuss the transition from idea to new venture creation.

It will identify the drivers of success and the main causes of failure for a new venture or start-up.

What topics will you cover?

  • Explore different idea-generational techniques in order to evaluate the feasibility of your ideas, and translate them into an opportunity
  • Look at different types of new ventures in order to operationalise the business opportunity
  • Understand and identify different reasons why businesses fail or succeed, to help minimise the risk of failure

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Evaluate the feasibility of an idea using a range of concept-generating techniques
  • Justify that an opportunity exists and is ready to be exploited
  • Identify critical success factors for a new venture or start-up

Who is the course for?

This course is for anyone interested in developing their understanding of entrepreneurship and innovation.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who will you learn with?

Cherisse Hoyte is an associate professor of entrepreneurship in Coventry University’s International Centre for Transformational Entrepreneurship. Her area of expertise is entrepreneurial sensemaking.

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established

  • Location


Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

Want to know more about learning on FutureLearn? Using FutureLearn