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Green Innovation and Business Ethics: The Future of Entrepreneurship

Learn how to foster an entrepreneurial culture in business and take a critical view of innovation and entrepreneurship in society.

Green Innovation and Business Ethics: The Future of Entrepreneurship

  • 2 weeks

  • 5 hours per week

  • Digital certificate when eligible

  • Intermediate level

Find out more about how to join this course

What’s the future of innovation in business – and how can entrepreneurs learn to innovate?

On this course, you’ll have the opportunity to look at the future of innovation and entrepreneurship and explore the contemporary issues that are vital to your journey to becoming a successful entrepreneur.

Linking theories with practices, you’ll have a chance to find out how to use entrepreneurial behaviour to bring about a positive impact on society – and the negative behaviours to avoid. You’ll also learn to incorporate ethics into entrepreneurship through taking a critical view.

Finally, you’ll explore how to foster an empowering entrepreneurial culture that reflects your goals and values by investigating different cultural attitudes to entrepreneurship.

What is ethics and how can it be good for business?

Through examining innovation strategies, innovation management and types of innovation, you’ll uncover the issues and challenges of being more ethical in business – from gender parity and entrepreneurship in different cultures to fostering a more ethical work environment.

Creating sustainable innovation for future success

‘Eco innovation’ (or green innovation) can be a huge driver for business success – and it’s more vital now than ever. You’ll consider all the aspects of sustainable innovation in business – from the contemporary market to competitive landscape.


  • Week 1

    The Impact of Innovation and Entrepreneurship

    • Linking theory with practice

      Identify the different effects of entrepreneurial behaviour and discuss how you see innovation and entrepreneurship impacting upon society both positively and adversely.

    • Contemporary issues in innovation and entrepreneurship

      Explore the future of innovation and entrepreneurship and identify some of the contemporary issues affecting innovation and entrepreneurship in practice.

    • Coming up next

      Review what you have learned in this week and look at what's next.

  • Week 2

    Fostering Entrepreneurship and Innovation

    • Ethics and entrepreneurship

      Discuss the role of ethics in entrepreneurship. Examine what we mean by ethics and listen to one business owner’s view of how they incorporate ethics in business.

    • Entrepreneurship in different cultures

      In this activity, we examine the attitudes towards entrepreneurship in different cultures and discuss the driving factors for innovation and entrepreneurship in two different cultures.

    • Fostering an entrepreneurial culture

      In this activity, we explore how you can foster an entrepreneurial culture at a macro (national) and micro (business) level.

    • Summary and reflection

      Review what you have learned in this week and in the short course and look at what's next.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Reflect on the impact of entrepreneurship and innovation on society
  • Justify the role of ethics in business
  • Explore contemporary issues facing entrepreneurship and innovation
  • Evaluate the role of culture in entrepreneurial leadership

Who is the course for?

This course is designed for anyone interested in applying entrepreneurship principles to their daily lives.

It will be of particular interest to people in business development, recruitment and business management roles looking to take their career to the next level.

If you want to develop your knowledge further, you may want to take these courses, from the same provider, that share the same overall learning outcomes:

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

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Ways to learn

Choose the best way to learn for you!

Subscribe & save

$349.99 for one year

Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Digital certificate when you're eligible

Cancel for free anytime

Buy this course

$109/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Printed and digital certificate when you’re eligible

Limited access


Sample the course materials

  • Access expires 1 Jul 2024

Find out more about certificates, Unlimited or buying a course (Upgrades)

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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