This course has been certified by the CPD Certification Service as conforming to continuing professional development principles. Find out more.

Transform your sales approach to provide essential techniques and strategies

Develop the skills to manage key accounts, refine your sales mindset, and handle real-world interactions with confidence. You will learn practical techniques to build strong client relationships, overcome objections, and close deals more effectively.

Optimise sales management and buyer insights to maximise revenue growth

You will learn how to run effective sales meetings, manage territories strategically, and understand different buyer types. Build stronger relationships, boost productivity, and improve your overall sales performance.

Deliver winning sales presentations and maximise exhibition impact

Learn how to deliver impactful sales presentations and engage customers effectively at exhibitions. Build strong communication skills, create lasting impressions, and turn interactions into opportunities.

Syllabus

Week 1
Sales Strategies and Techniques
- Welcome to the course
  An introduction to the course objectives and a chance to think about how you will learn. There is also an opportunity to introduce yourself and meet fellow learners.
- Key Account Management
  In this activity, you'll learn essential tools to streamline and enhance your processes, understand the role and responsibilities of a key account manager, and apply these principles effectively in your sales role.
- Preparation and Mindset
  In this activity, you will learn about essential sales strategies and methods to enhance your selling skills and close deals effectively.
- Sales Interactions
  In this activity, you will learn about effective sales strategies, including objection handling, closing techniques, and building customer rapport.
Week 2
Sales and Territory Management Skills
- Sales Management
  In this activity, you will learn about the strategies for conducting effective sales meetings and managing complex sales processes, focusing on engagement, relationship building, and skill development.
- Territory Management
  In this activity, you will learn about the fundamental strategies and practices in territory management, focusing on maximizing productivity, strategic segmentation, and proactive client engagement.
- Understanding Buyers
  In this activity, you will learn about effective sales strategies and the understanding of buyer types to improve your sales approach and client relationships.
Week 3
Professional Interactions and Exhibition Engagement
- Winning Sales Presentations
  In this activity, you will learn about key strategies for conducting successful professional meetings and enhancing interpersonal communication skills.
- Sales Exhibitions
  In this activity, you will learn about strategies and best practices for effectively engaging with customers at exhibitions.

Who is this accredited by?

The CPD Certification Service:

The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

Available now
Join - $109

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

Develop and implement effective key account management strategies
Cultivate a success-oriented mindset and prepare strategically for sales
Master the art of engaging and influencing customers
Understand and adapt to different buyer types
Deliver compelling sales presentations
Manage sales territories and exhibitions efficiently

Who is the course for?

This course is ideal for sales professionals, account managers, and aspiring sales experts looking to enhance their skills and achieve greater success in their careers. A basic understanding of sales principles and prior experience in a sales role is recommended.

Who developed the course?

Packt

Practical Tech Learning, Built for Where the Industry Is Heading

For over 20 years, Packt has helped technologists at every stage turn complex topics into real, usable skills. We’re a global technology learning publisher with a library of more than 9,000 hands-on tutorials, and we’re adding to it constantly.

What's included?

This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.

Unlimited access to this course
Includes any articles, videos, peer reviews and quizzes
Certificate of Achievement to prove your success when you're eligible
Download and print your Certificate of Achievement anytime

Join - $109

Still want to know more? Check out our FAQs

Learning on FutureLearn

Your learning, your rules

Courses are split into weeks, activities, and steps to help you keep track of your learning
Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

Experience the power of social learning, and get inspired by an international network of learners
Share ideas with your peers and course educators on every step of the course
Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

As you work through the course, use notifications and the Progress page to guide your learning
Whenever you’re ready, mark each step as complete, you’re in control
Complete 90% of course steps and all of the assessments to earn your certificate

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