Higher education degree

You should usually hold a second-class honours degree from a recognised British or overseas university. Non-graduates with appropriate professional qualifications will be considered on an individual basis. Those with a third-class honours degree are encouraged to complete an application as we will consider an applicant's wider circumstances in making a decision on an application.

English Language Requirements

IELTS Academic : Postgraduate degrees – 6.5 overall with a minimum 5.5 in each component

Roehampton English Language Test : Postgraduate degrees - Mapped to IELTS scores, please refer to IELTS Academic above.

University of Roehampton's KITE Test In partnership with Kaplan International, students can take the University of Roehampton KITE test, an easy-to-access, online English Language test that can be taken anywhere at any time. University of Roehampton students and offer holders can claim a £25 discount, reducing the price to just £65. KITE Certificates are issued within 5 working days of test completion.

TOEFL IBT Postgraduate degrees - 89 overall with a minimum of 17 in Listening and Writing, 18 in Reading and 20 in Speaking.

PTE Academic PGT – Total score of 59 with 59 in all subtests

Roehampton's innovative online platform offers unparalleled flexibility, allowing you to pursue your studies while balancing your existing commitments. With a curriculum tailored to the unique challenges and opportunities of real-world business scenarios, our programme equips you with the essential skills, knowledge, and strategic acumen needed to thrive in leadership roles. By the end of this programme, you will:

• Demonstrate a comprehensive understanding of relevant digital marketing tools & methods to navigate a rapidly evolving digital business environment. Become equipped with the advanced knowledge and skills to manage and assess digital marketing assets and campaigns successfully.

• Gain the expertise to analyse complex data into meaningful information for rapid, evidence-based decision-making and critically evaluate data-driven marketing approaches.

• Display well-developed skills in critical analysis, evaluation and synthesis directing digital marketing management priorities. Critically apply relevant theoretical frameworks to complex real-world scenarios.

• Formulate and solve digital marketing-related problems effectively and sustainably, demonstrating a critical appreciation of current research streams and relevant issues in the wider digital marketing landscape.

• Demonstrate transferable skills necessary for employment and career enhancement in digital marketing roles, such as the exercise of; initiative, adaptability, creativity, use of digital media, personal responsibility, virtual work practices and leadership in the marketing profession.