Behavioural Science: Influencing Behaviour and Designing Decisions
Discover the skills to unlock positive behavioural change in your customers and employees with behavioural scientist Paul Dolan.
Duration
Approx 10 weeks2 hrs per week
Use expert behavioural research to explore decision-making
It’s become clear that the traditional methods of enacting behaviour change aren’t as successful as we might imagine.
This ExpertTrack will introduce you to nine principles that can be used to influence human decision-making to build more effective professional and personal behaviours.
You’ll explore cutting-edge behavioural research on the importance of context in decision-making, and how simply framing a situation in a different way can lead to an alternative outcome.
Over the course of this ExpertTrack, you’ll discover the range of unconscious factors that underpin decision-making. You’ll also explore why observation is the best way to really understand the complexities of human behaviour.
Learn how to make change and influence people with social psychology
This ExpertTrack will help you to understand how to design or alter the environment you live or work in, in order to bring about behavioural change and improve outcomes.
You’ll also explore the importance of considering social psychological factors in your strategies such as norms, messengers, and ego.
Apply behavioural insights to your organisational challenges
You’ll explore behavioural science in a corporate context, and how these principles can be leveraged effectively to positively affect high stakes decisions.
This will help you understand how these principles can be used to create a successful organisational culture.
This ExpertTrack will give you the tools required to address the cognitive and social biases that can keep organisations from performing at their best.
Learn how your customers think by delving into cognitive psychology
We’ll delve into how principles can be leveraged to better understand the behaviours and needs of your customers.
You’ll explore how psychological factors such as priming, salience, and emotions also influence decision-making.
Explore the use of incentives
You’ll finish the ExpertTrack with a look into behavioural economics and how the use of incentives can help motivate positive behavioural change.
You’ll examine mental accounting and the difference between commitments and incentives to explore the most effective ways to change behaviours in your organisation.
By the end of this ExpertTrack, you’ll have the knowledge and skills to implement different tactics from behavioural science to better understand your customers and employee needs.
Key skills you will learn
- Decision making
- Influencing others
- Understand yourself & others better
- Awareness of unconscious bias
- See the world differently
- Behaviour change
- Organisational culture change
Learning outcomes
By the end of the ExpertTrack, you’ll be able to...
- Engage with the latest research in the area of behavioural science
- Assess how context and environment can influence behaviour
- Explore the conscious and unconscious processes that affect decision making behaviour
- Apply and embed behavioural principles to influence behaviour more effectively in your context
Experience required
This ExpertTrack is designed for anyone wanting to understand the needs and desires of their customers and employees.
You don’t need any prior knowledge or experience, just an eagerness to learn about this fascinating topic.
Getting started
Whether you’re a policymaker or a marketing professional, this ExpertTrack will help anyone whose job involves influencing the decision-making and behaviour of others.
You’ll gain insight into decision-making behaviour to improve your personal and/or professional life and learn how to create a supportive work environment.
ExpertTrack course overview
Course 1
Social Psychology: Employee and Customer Behaviour
Explore the ways you can better understand your employees and customers and use social psychology to motivate desired behaviours.
4 weeks
2 hours per week
Course 2
Cognitive Psychology: Employee and Customer Behaviour
Delve into behaviour change and the tactics you can use to attract, understand, and influence your customers.
1 test
1 peer-graded assignment
3 weeks
2 hours per week
Course 3
Behavioural Economics: Employee and Customer Behaviour
Explore the ways you can develop and use different incentives to promote behaviour change in your employees and customers.
1 test
1 peer-graded assignment
3 weeks
2 hours per week
Prove you're job ready
Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.
- Learn the latest in your chosen industry or subject.
- Complete each course and pass assessments.
- Receive certificates validated by the educating organisation.
- Impress employers with learning outcomes you can add to your CV.
- Make your career dreams a reality.
Download a PDF
How ExpertTracks work
Join an ExpertTrack to master new skills in your chosen specialist area. Work through a series of topic-focused courses at your own pace, and pass the final assessment to earn a digital certificate award which proves your expertise.
Decide if the ExpertTrack is right for you with free access to the full suite of courses and assessments for a week.
Pay a monthly subscription fee of $39 for as long as it takes you to complete the ExpertTrack. You can learn at your own pace and cancel at any time.
Receive a certificate for every completed course and pass the final assessment to earn a digital certificate.
Use your specialist training to progress further in your career or build expertise in areas you’re passionate about.
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Map your progress
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FAQ
ExpertTracks are a series of online courses designed to help you master new skills in specialist areas. You pay a monthly subscription fee which includes access to all courses within the ExpertTrack, as well as assessments and the final digital certificate.
Each ExpertTrack comes with a 7-day free trial period. You may cancel your subscription at any time and your subscription will automatically cancel when you finish the courses and assessments in your chosen ExpertTrack.
Yes. All of our ExpertTracks come with a 7-day free trial. You may claim one free trial period per ExpertTrack.
You have seven days before you will be charged your first monthly subscription fee. When you join an ExpertTrack you automatically receive a 7-day free trial period. You can cancel at any time during the trial period and no payment will be taken from your account.
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No, all of our ExpertTracks consist of fully online courses. This means you can take an ExpertTrack from anywhere in the world.
No. ExpertTracks are designed for you to master new skills in a specialist area. You will earn a digital certificate that proves your learning, but it does not carry accreditation.
If you’re looking for certified or accredited courses, many of our microcredentials offer university credit or professional certification.
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