Weekly study2 hours
Included in an ExpertTrackCourse 3 of 3
Get full ExpertTrack access$39/month
Behavioural Economics: Employee and Customer Behaviour
Learn how to motivate positive behaviour change
On this three-week course, you’ll learn how to promote positive behaviour change in your employees through effective incentives and an awareness of default behaviours.
You’ll also explore customer behaviours and the role commitment plays in their decision-making.
Through an understanding of incentivisation, default behaviours, and commitment, you’ll recognise the role these play in motivating positive behaviour change in both your employees and customers.
Explore how mental accounting affects the response to incentives
To help increase the success of your incentives, you’ll explore the role of reference points and mental accounting.
You’ll also examine defaults – the pre-selected options available if an individual doesn’t make an active choice. You’ll explore how they exert influence, even if they have significant consequences, and why they work so effectively in anything from pension choices to hospital care.
Understand the use of different incentives
Exploring different types of incentives such as financial and pro-social, you’ll learn how successful they are in affecting behaviour change.
You’ll also explore the difference between incentives and commitments and consider how you could use commitment pledges to change behaviour in a professional setting.
Understand key learnings in behavioural science
By the end of the course, you’ll have a solid understanding of the behavioural economic factors that can influence your employees and customers.
Guided by Paul Dolan, Professor of Behavioural Science at the London School of Economics and Political Science, you’ll have the skills and knowledge to start pushing for positive behavioural change in your workplace.
Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.
- Learn the latest in your chosen industry or subject.
- Complete each course and pass assessments.
- Receive certificates validated by the educating organisation.
- Impress employers with learning outcomes you can add to your CV.
- Make your career dreams a reality.
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Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Discuss the use of different types of incentives and how well they can effect behaviour change.
- Examine the role of reference points and mental accounting in conditioning the response to incentives.
- Differentiate between incentives which have risk and/or time components and those which don’t, and think about how to use both.
- Explore the relationship between financial incentives and pro-social motives.
- Consider the widespread presence of defaults and the role of inertia in much of their (and others’) decision-making.
- Discuss ways to improve default options based on key learnings in behavioural science.
- Discuss the role of ethics in nudging, with special reference to the case of defaults.
Who is the course for?
This course is designed for anyone who wants to learn more about human behaviours and needs.
It will be particularly useful if you are a professional managing, building, or developing a team.
- Pay $39 per month to keep learning online
- Have complete control over your subscription; you can cancel any time
- Work at your own pace and set your own deadlines at every stage
- Only pay while you’re learning; the subscription will cancel automatically when you finish
- Complete online assessments to test your knowledge and prove your skills
- Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
- Keep access to the content of courses you complete even after your subscription ends