Successful digital marketing skills can make a difference to businesses. On this ExpertTrack, you’ll go behind-the-scenes to learn the techniques needed to create an impact in a saturated digital world.
You’ll hear from industry experts and people just entering the digital workplace to discover the skills that will help accelerate your career and help your business stand out for the right reasons online.
Learn how to code for the web
Explore what goes on behind your favourite websites and apps by learning the basics of coding.
Even if you’re not planning to be a programmer, these are useful skills that could help you in other job roles – for example as a marketer you could design a standout email or newsletter, or it could simply help you communicate more effectively with your tech team.
Understand what makes a great user experience for mobile apps
Discover the importance of UX when creating an app for your target audiences as you delve into the world of app design with industry experts.
You’ll learn how smartphone features influence app design before creating your own clickable prototype app.
Create engaging online digital content
With four billion active internet users worldwide consuming more content than ever before, how do you make your voice heard above the noise?
You’ll understand how to use different online platforms and create engaging online content that helps you achieve your business goals whether this to boost your SEO or encourage your audience to purchase a product or share information.
You’ll learn how to identify the messages and intentions within online content, and discover what makes this content a success.
In a world full of likes and shares, you need to know how to connect with your target audience in a meaningful way.
On the final course, you’ll learn how to plan and launch a social media marketing campaign, and how to measure its effectiveness to understand what contributes to success.
You’ll explore how companies use digital marketing, and how you can bring social media to your communication and customer support strategies.
Armed with the skills you’ll learn on this ExpertTrack, you’ll have the confidence and knowledge to use different avenues of digital marketing to make your message stand out.