Online ExpertTrack in Business & Management

Digital Marketing: Coding, UX, and Creating Digital Content

4.7 (1673 reviews)

Discover app and web design and learn practical skills in coding, UX, and digital content to boost your digital marketing career.

Created by

University of LeedsUniversity of Leeds

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Accredited by

The CPD Certification ServiceThe CPD Certification Service

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Supercharge your digital marketing skills.

Successful digital marketing skills can make a difference to businesses. On this ExpertTrack, you’ll go behind-the-scenes to learn the techniques needed to create an impact in a saturated digital world.

You’ll hear from industry experts and people just entering the digital workplace to discover the skills that will help accelerate your career and help your business stand out for the right reasons online.

Learn how to code for the web

Explore what goes on behind your favourite websites and apps by learning the basics of coding.

You’ll examine the coding languages of HTML, CSS, and JavaScript before gaining practical skills in a hands-on coding project.

Even if you’re not planning to be a programmer, these are useful skills that could help you in other job roles – for example as a marketer you could design a standout email or newsletter, or it could simply help you communicate more effectively with your tech team.

Understand what makes a great user experience for mobile apps

Discover the importance of UX when creating an app for your target audiences as you delve into the world of app design with industry experts.

You’ll learn how smartphone features influence app design before creating your own clickable prototype app.

Create engaging online digital content

With four billion active internet users worldwide consuming more content than ever before, how do you make your voice heard above the noise?

You’ll understand how to use different online platforms and create engaging online content that helps you achieve your business goals whether this to boost your SEO or encourage your audience to purchase a product or share information.

You’ll learn how to identify the messages and intentions within online content, and discover what makes this content a success.

Understand what makes an effective social media campaign

In a world full of likes and shares, you need to know how to connect with your target audience in a meaningful way.

On the final course, you’ll learn how to plan and launch a social media marketing campaign, and how to measure its effectiveness to understand what contributes to success.

You’ll explore how companies use digital marketing, and how you can bring social media to your communication and customer support strategies.

Armed with the skills you’ll learn on this ExpertTrack, you’ll have the confidence and knowledge to use different avenues of digital marketing to make your message stand out.

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Skip to 0 minutes and 6 seconds SPEAKER: Now more than ever, a successful digital marketing strategy can make a difference to a business. Whilst this is true, knowing how to do digital marketing can be daunting, even to marketing professionals. This ExpertTrack has been designed to help you learn how websites and mobile apps are made to improve user experience and how to create online content for an effective digital marketing plan. You will learn how basic programming for web and mobile apps works and understand good user experience practice.

Skip to 0 minutes and 39 seconds After understanding that a critical part of that experience is the ease with which a consumer can find, review, or buy products and services, you will learn how to build an effective digital marketing plan and how to approach content creation for different platforms and social media. If you want to build on your digital skills and learn how to plan an effective digital marketing campaign, join this ExpertTrack.

Key skills you will learn

  • Setting goals
  • Digital skills
  • Develop networks
  • Coding
  • UX
  • User experience
  • Social media marketing
  • Digital marketing
  • App design

Experience required

This ExpertTrack is designed for those who want to increase their digital skills and understand how to use digital technology in the workplace.

You may be a graduate or a marketing professional wanting to improve your career prospects by upskilling.

Getting started

You don’t need any prior knowledge to join this ExpertTrack, just an interest in digital marketing. This will suit you if you want to learn more about digital working practices and how this can help your business stand out online.

ExpertTrack course overview

  • Course 1

    4.7 (207 reviews)

    Discover the essentials of UX and bring products to life by designing your own mobile app with the University of Leeds.

    1 test

    1 peer-graded assignment

    2 weeks

    3 hours per week

  • Course 2

    4.7 (480 reviews)

    Interested in what's behind your favourite websites and apps? Get to grips with the basics of coding in HTML, CSS, and JavaScript.

    1 test

    1 peer-graded assignment

    2 weeks

    3 hours per week

  • Course 3

    4.7 (515 reviews)

    Discover what makes online content a success and learn how to create engaging content that's in line with your business goals.

    1 test

    1 peer-graded assignment

    2 weeks

    3 hours per week

  • Course 4

    4.8 (471 reviews)

    Learn to plan and launch a successful social media marketing campaign with the Institute of Coding and the University of Leeds.

    1 test

    1 peer-graded assignment

    2 weeks

    3 hours per week

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

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How ExpertTracks work

Join an ExpertTrack to master new skills in your chosen specialist area. Work through a series of topic-focused courses at your own pace, and pass the final assessment to earn a digital certificate award which proves your expertise.

Join a free 7-day trial

Decide if the ExpertTrack is right for you with free access to the full suite of courses and assessments for a week.

Keep learning for $39/month

Pay a monthly subscription fee of $39 for as long as it takes you to complete the ExpertTrack. You can learn at your own pace and cancel at any time.

Earn digital certificates

Receive a certificate for every completed course and pass the final assessment to earn a digital certificate.

Become an expert

Use your specialist training to progress further in your career or build expertise in areas you’re passionate about.

World-class learning with University of Leeds

As one of the UK’s largest research-based universities, the University of Leeds is a member of the prestigious Russell Group and a centre of excellence for teaching.

This ExpertTrack is accredited by The CPD Certification Service

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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Start learning today - free 7-day trial

After your free trial you can:

  • Pay $39 per month to keep learning online
  • Have complete control over your subscription; you can cancel any time
  • Work at your own pace and set your own deadlines at every stage
  • Only pay while you’re learning; the subscription will cancel automatically when you finish
  • Complete online assessments to test your knowledge and prove your skills
  • Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
  • Keep access to the content of courses you complete even after your subscription ends


ExpertTracks are a series of online courses designed to help you master new skills in specialist areas. You pay a monthly subscription fee which includes access to all courses within the ExpertTrack, as well as assessments and the final digital certificate.

Each ExpertTrack comes with a 7-day free trial period. You may cancel your subscription at any time and your subscription will automatically cancel when you finish the courses and assessments in your chosen ExpertTrack.

Yes. All of our ExpertTracks come with a 7-day free trial. You may claim one free trial period per ExpertTrack.

You have seven days before you will be charged your first monthly subscription fee. When you join an ExpertTrack you automatically receive a 7-day free trial period. You can cancel at any time during the trial period and no payment will be taken from your account.

Please see our full refund policy here.

No, all of our ExpertTracks consist of fully online courses. This means you can take an ExpertTrack from anywhere in the world.

No. ExpertTracks are designed for you to master new skills in a specialist area. You will earn a digital certificate that proves your learning, but it does not carry accreditation.

If you’re looking for certified or accredited courses, many of our microcredentials offer university credit or professional certification.

Have more questions about ExpertTracks? Read the ExpertTracks FAQs, or contact us.