Online ExpertTrack in Business & Management

The Ultimate Digital Marketing Training: SEO, Google Ads and Cold Email

4.9 (59 reviews)

Learn how to launch an effective SEO, Google Ads, and cold email campaign from scratch following repeatable step by step processes

415 enrolments

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Accredited by

The CPD Certification ServiceThe CPD Certification Service

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Build sought after digital marketing skills in SEO, Google Ads and cold emailing

This digital marketing ExpertTrack will teach you everything you need to know to grow your Google traffic, run profitable PPC campaigns, and build effective cold email marketing strategies.

The courses within the ExpertTrack offer a path to becoming a digital marketing expert, allowing you to:

  • grow your own business
  • move to a career in digital marketing
  • offer marketing services to clients.

Complete in-depth SEO training to increase your online sales

If you want to get free traffic from Google, you’ll need to make your website rank. The first course in this ExpertTrack teaches you how SEO really works, how to complete competitor analysis, and ways to build powerful keyword ideas to drive more online sales.

All of the techniques within this course have been used by top digital agencies but are easily repeatable once you understand the concepts behind them.

Break down your SEO tasks to make them more manageable and get to grips with what Google really values. You’ll master technical SEO to create a great user experience and build your website for better rankings.

To complete your SEO training, you’ll learn how to gain powerful backlinks from different websites. Each element of this SEO course will work together to help you push your website to the first page using a blend of on-site and off-site techniques.

Set up and run Google ad campaigns to increase website traffic

Use your new-found keyword knowledge to set up and run profitable Google ad campaigns. You’ll watch a real-time campaign set-up to write your own top quality ads, improve your quality score, and track your online sales.

Once you’ve mastered the basics, you’ll be ready to use different bidding strategies and include ad extensions to increase the profits from each campaign.

Learn how a cold email campaign can support your marketing objectives

The final course will focus on generating leads through cold email campaigns. ClickSlice will show you the exact cold email template that they’ve used to generate business, as well as tips for creating marketing emails that turn into sales.

Learn digital marketing tips and tricks from a top London agency

Every approach and marketing technique in this course has been used and honed by ClickSlice - a marketing agency in London that generates over 6 figures in revenue. Uncover the templates, strategies, and overall digital marketing blueprint that they’ve used in over 100 client projects.

Key skills you will learn

  • SEO
  • Link Building
  • Keyword Research
  • Technical SEO
  • User Experience
  • Google Ads
  • Lead Generation
  • Digital marketing
  • PPC
  • Content marketing
  • Email marketing
  • Marketing

Experience required

You do not need to have any previous experience in these areas or experience within digital marketing.

Each course will explain the basics before moving on to more in-depth approaches for SEO, Google ads, and cold emails.

Getting started

This ExpertTrack has been created for anybody who wants a career in digital marketing or to build their own digital marketing business. Upon completion of the ExpertTrack, you’ll have the skills and confidence to grow your online traffic and sales from a variety of sources.

ExpertTrack course overview

  • Course 1

    4.8 (46 reviews)

    Learn how to best implement on-page and technical SEO to best improve a WordPress website’s ranking on Google.

    1 test

    2 peer-graded assignments

    5 weeks

    2 hours per week

    • Week 1

      The Basics and Keyword Research
      • Welcome To The Course
      • SEO - The Basics
      • Keyword Research
    • Week 2

      Content Generation and Onpage SEO
      • What We’re Going to Cover This Week
      • Creating Content For Your Website
      • Onpage SEO
      • Create Your Own Content
    • Week 3

      Offpage SEO - Link Building
      • What We’re Going to Cover This Week
      • Offpage SEO - Link Building
    • Week 4

      Technical SEO and Speeding Up Your Wordpress Website
      • What We’re Going to Cover This Week
      • Technical SEO
      • Speeding Up Your Wordpress Website
      • Schema Hunt
    • Week 5

      User Experience, Negative SEO and Measuring Your Progress
      • What We’re Going to Cover This Week
      • User Experience
      • Negative SEO
      • Google Algorithms To Be Aware Of
      • Measuring Your Progress
      • Summary
      • Conclusion
  • Course 2

    5.0 (13 reviews)

    Get to grips with how to successfully run a Google Ads account and help increase its profitability.

    1 test

    1 peer-graded assignment

    4 weeks

    2 hours per week

    • Week 1

      Account Set Up and Keyword Research for Google Ads
      • Welcome To The Course
      • Basics/ Account Set Up
      • Keyword Research For Google Ads
    • Week 2

      Creating Your Ads and Bidding Strategies
      • What We’re Going to Cover This Week
      • Creating Your Ads
      • Creating a Google Ad
      • Bidding Strategies Explained
    • Week 3

      Google Ads Dynamics and Ad Extensions
      • An Introduction To Week Three
      • Google Ads Dynamics
      • Ad Extensions
    • Week 4

      Conversion Tracking and Campaign Optimisation
      • What We’re Going to Cover This Week
      • Conversion Tracking
      • Campaign Optimisation
      • Conclusion
  • Course 3

    Understand how to grow your business and generate B2B leads via the digital marketing strategy of cold emailing.

    1 test

    1 peer-graded assignment

    3 weeks

    2 hours per week

    • Week 1

      The Basics, Email Deliverability and Building Your Target List
      • Welcome To The Course
      • The Basics
      • Email Deliverability
      • Prospecting
    • Week 2

      Creating Your Cold Email Campaign and Pitfalls To Avoid
      • What We’re Going to Cover This Week
      • Creating Your Campaign
      • Pitfalls To Avoid
      • Write Your Own Effective Email Body
    • Week 3

      Foundational, Open Rates, Response Rates and Split Testing
      • What We’re Going to Cover This Week
      • Open and Response Rates
      • Split Testing Your Campaigns
      • Proven Cold Email Templates That Work
      • Mindset
      • Putting It All Together
      • Conclusion... Goodbye for now!

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

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How ExpertTracks work

Join an ExpertTrack to master new skills in your chosen specialist area. Work through a series of topic-focused courses at your own pace, and pass the final assessment to earn a digital certificate award which proves your expertise.

Join a free 7-day trial

Decide if the ExpertTrack is right for you with free access to the full suite of courses and assessments for a week.

Keep learning for $39/month

Pay a monthly subscription fee of $39 for as long as it takes you to complete the ExpertTrack. You can learn at your own pace and cancel at any time.

Earn digital certificates

Receive a certificate for every completed course and pass the final assessment to earn a digital certificate.

Become an expert

Use your specialist training to progress further in your career or build expertise in areas you’re passionate about.

World-class learning with ClickSlice

ClickSlice is the leading SEO agency based in London. We primarily help businesses generate more revenue by increasing their websites visibility online.

This ExpertTrack is accredited by The CPD Certification Service

The content of the following ExpertTrack has been certified by the CPD Certification Service as conforming to continuing professional development principles.

Meet your instructor

Joshua is the founder & owner of ClickSlice. Josh regularly attends SEO conference across the world to ensure he’s always updated on the latest Google algorithm updates and trends.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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After your free trial you can:

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  • Only pay while you’re learning; the subscription will cancel automatically when you finish
  • Complete online assessments to test your knowledge and prove your skills
  • Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
  • Keep access to the content of courses you complete even after your subscription ends


ExpertTracks are a series of online courses designed to help you master new skills in specialist areas. You pay a monthly subscription fee which includes access to all courses within the ExpertTrack, as well as assessments and the final digital certificate.

Each ExpertTrack comes with a 7-day free trial period. You may cancel your subscription at any time and your subscription will automatically cancel when you finish the courses and assessments in your chosen ExpertTrack.

Yes. All of our ExpertTracks come with a 7-day free trial. You may claim one free trial period per ExpertTrack.

You have seven days before you will be charged your first monthly subscription fee. When you join an ExpertTrack you automatically receive a 7-day free trial period. You can cancel at any time during the trial period and no payment will be taken from your account.

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No, all of our ExpertTracks consist of fully online courses. This means you can take an ExpertTrack from anywhere in the world.

No. ExpertTracks are designed for you to master new skills in a specialist area. You will earn a digital certificate that proves your learning, but it does not carry accreditation.

If you’re looking for certified or accredited courses, many of our microcredentials offer university credit or professional certification.

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