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Online Microcredential in Business & Management

Business Acumen for Sales

Master essential sales skills to help you improve performance and drive results in your organisation.

Created by

Entrepreneurial Sales Institute (ESI)Entrepreneurial Sales Institute (ESI)

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  • Duration

    12 weeks
  • Cost

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Explore the core principles and skills that underpin selling with ESI

Selling is an essential part of any business, but not just for driving revenue. With the right selling skills, you can better understand your customers, address their pain points, and tap into their needs. 

On this 12-week course, you’ll unpack the core principles and skills that underpin selling today. You’ll become equipped with a set of complex sales skills that drive performance in your organisation and help you advance in your career. 

Learning from industry experts at ESI, you’ll also earn an internationally recognised university-grade qualification.

Discover what it means to be a sales professional 

You’ll start by delving into the fundamental traits of a high-performing sales professional.

Gaining insights into the practical skills needed in the competitive world of sales, you’ll understand how to apply your skills in the workplace.

Learn how to improve sales performance

To help you drive real results, you delve into the factors that impact sales performance and gain essential knowledge about the dynamics of business.

With this understanding, you’ll have the confidence to know what is required to achieve improved sales results.

Discover the importance of market intelligence

As a sales professional, you’re likely to conduct research and in turn, receive a lot of information.

On the course, you’ll gain the crucial skills to be able to translate this information into credible market intelligence you can use to drive performance. 

Hone your sales skills with a flexible study schedule

Finally, you’ll develop an awareness of personal credibility and understand why it is important as a sales professional. 

What’s more, you’ll gain the confidence and expertise to communicate with senior executives, both inside and outside your organisation.

With a fully online learning environment, you’ll have the flexibility to complete this course in your own time and at your own pace. 

You’ll finish with essential sales skills and an internationally recognised qualification to help you take your career to the next stage.

How will the skills I develop advance my career?

This practical microcredential will help you develop workplace-ready skills you can immediately start implementing in your organisation. 

You’ll also gain transferable skills to help you communicate with key stakeholders and develop a collaborative team. 

How does a stackable microcredential work?

This is one of a series of stackable microcredentials from ESI, meaning it can be combined with other programmes to build up to a higher qualification. 

You can choose from a variety of courses to help you gain the skills and knowledge to advance in your career. 

Depending on the number of microcredentials you stack, you could earn a certificate, a professional certificate, or a university-grade professional diploma.

What will I receive when I finish the microcredential?

The qualification you earn depends on the amount of microcredential you complete. 

Stack two microcredentials to earn a certificate, three for a professional certificate, and four for ESI’s flagship professional diploma.

What you will achieve

By the end of the microcredential, you’ll be able to...

  • Equip yourself with a suite of complex sales skills that drive higher performance
  • Develop the confidence and expertise to engage with senior executives – inside and outside your organisation
  • Advance your career to the next stage by getting ahead & staying relevant
  • Get an internationally recognised university-grade qualification

Are you eligible for this microcredential?

There are no formal entry requirements for this microcredential. A background in sales is useful but not essential.

Is this microcredential right for you?

This microcredential is designed for anyone interested in developing their skills as a sales professional – whether you’re already working in the role or looking to enter the field.


What happens before, during, and after your microcredential

  • Course

    Business Acumen for Sales

    Master essential sales skills to help you improve performance and drive results in your organisation with this online microcredential from ESI.

    12 weeks

World-class learning with Entrepreneurial Sales Institute (ESI)

For businesses attracting, selecting, onboarding, developing and engaging sales talent, this has become a major challenge. We help address these challenges with the Entrepreneurial Sales™ education programme.


    Want to know more? Read the microcredential FAQs