Business Acumen for Sales

Selling is an essential part of any business, but not just for driving revenue. With the right selling skills, you can better understand your customers, address their pain points, and tap into their needs. 

On this 12-week course, you’ll unpack the core principles and skills that underpin selling today. You’ll become equipped with a set of complex sales skills that drive performance in your organisation and help you advance in your career. 

Learning from industry experts at ESI, you’ll also earn an internationally recognised university-grade qualification.

Discover what it means to be a sales professional 

You’ll start by delving into the fundamental traits of a high-performing sales professional.

Gaining insights into the practical skills needed in the competitive world of sales, you’ll understand how to apply your skills in the workplace.

Learn how to improve sales performance

To help you drive real results, you delve into the factors that impact sales performance and gain essential knowledge about the dynamics of business.

With this understanding, you’ll have the confidence to know what is required to achieve improved sales results.

Discover the importance of market intelligence

As a sales professional, you’re likely to conduct research and in turn, receive a lot of information.

On the course, you’ll gain the crucial skills to be able to translate this information into credible market intelligence you can use to drive performance. 

Hone your sales skills with a flexible study schedule

Finally, you’ll develop an awareness of personal credibility and understand why it is important as a sales professional. 

What’s more, you’ll gain the confidence and expertise to communicate with senior executives, both inside and outside your organisation.

With a fully online learning environment, you’ll have the flexibility to complete this course in your own time and at your own pace. 

You’ll finish with essential sales skills and an internationally recognised qualification to help you take your career to the next stage.

How will the skills I develop advance my career?

This practical microcredential will help you develop workplace-ready skills you can immediately start implementing in your organisation. 

You’ll also gain transferable skills to help you communicate with key stakeholders and develop a collaborative team. 

How does a stackable microcredential work?

This is one of a series of stackable microcredentials from ESI, meaning it can be combined with other programmes to build up to a higher qualification. 

You can choose from a variety of courses to help you gain the skills and knowledge to advance in your career. 

Depending on the number of microcredentials you stack, you could earn a certificate, a professional certificate, or a university-grade professional diploma.

What will I receive when I finish the microcredential?

The qualification you earn depends on the amount of microcredential you complete. 

Stack two microcredentials to earn a certificate, three for a professional certificate, and four for ESI’s flagship professional diploma.