Online Microcredential in Business & Management

Data Analytics for Business with Tableau Training

Get professional quantitative data analytics training and fast track your career in a leading industry with high job growth.

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Validated by

Coventry UniversityCoventry University

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Take your next step in data science

In the age of analytics, transforming huge amounts of data into meaningful insights and customer value is essential to effective data-driven business practice.

Build data analytics skills and experience

Professionals who can combine foundational data wrangling and statistical analysis with more advanced use of spreadsheets and SQL can quickly move up in this growing field as a business or data analyst.

This microcredential has been created in collaboration with Tableau for professionals looking to master key statistical concepts and techniques and leverage the data analytics tools essential to modern data analysis practice.

You’ll build core quantitative data analysis skills in managing and analysing complex data sets with Excel and SQL, and learn to make business recommendations using analytical modelling, progressing from diagnostic analysis through to predictive models.

Access professional Tableau training

As well as enhancing your data analytics and modelling skills, this microcredential offers the latest training in using business intelligence tool, Tableau, to communicate your analysis through data visualisations and dashboards.

Is data analysis in demand?

As data enters the mainstream, the ability to explain data insights and apply them to business problems has become the critical differentiator for professionals across almost every business sector.

LinkedIn reported analytical reasoning as the third most needed hard skill by companies in 2019 and Glassdoor listed data scientist as the leading job in the US for the third year in a row.

Plus, job postings calling for data visualisation, have grown by 540% over the last five years, and specific demands for Tableau skills by 1,165%.

This credential will support you to develop these highly valuable and marketable data storytelling skills and learn how to use Tableau to communicate insights and solve business problems.

Develop data visualisation and storytelling skills that are translatable across industries, and equip yourself with the skills to get hired in a market that’s expected to be worth $500billion by 2026.

This microcredential meets the standards set by the Common Microcredential Framework.

Industry statistics

  • Median base salary

  • UK job openings/month


What skills will you learn?

  • Analytical reasoning
  • Excel/Spreadsheets
  • SQL
  • Tableau
  • Data ethics
  • Data wrangling
  • Data visualisation
  • Communicating data
  • Dashboard design
  • Forecasting and models
  • Exploratory data analysis
  • Descriptive statistics

What you will achieve

By the end of the microcredential, you’ll be able to...

  • Apply fundamental data analytics techniques, using spreadsheet and database tools, to prepare, interpret and communicate insights about datasets
  • Evidence the capability to prepare data in order to synthesize complex ideas to support an organisation's ability to abstract meaning and make data-driven decisions
  • Critically evaluate strategic priorities to support the implementation of dashboards and increase the level of data-driven decision making in an organisation
  • Perform diagnostic analysis and create and interpret prescriptive models to influence future organisational requirements
  • Recognise and address the ethical and social issues of applying data analytics techniques in specific organisational contexts

Are you eligible for this microcredential?

This microcredential is for professionals looking to gain advanced problem solving, data analysis, and communication skills.

There are no prerequisites to enrol but it’s advised that you possess a bachelor’s degree or some prior work experience working with data, statistics, and using spreadsheets.

Data analytics, advanced mathematics or coding capabilities are not expected.

Current or future roles of learners on this microcredential may include data or business analysts, marketing managers, HR managers, product managers, strategy analysts, policy analysts, and healthcare administrators.

Is this microcredential right for you?

This microcredential will support professionals who require advanced data analytics skills in the workplace.

You may be:

  • An early-stage or aspiring data or business analyst looking to boost your qualitative and quantitative data analysis skills.
  • A business professional working in a role that requires data analytics skills or who wants to transition into a role where Tableau is an essential skill.
  • A business or arts graduate looking to start your first professional role by adding required quantitative skills like data analysis and using business tools such as Excel and Tableau.


What happens before, during, and after your microcredential

  • Before learning

    You’ll have access to our online welcome area where you’ll be able to start conversations with your fellow learners and read any announcements or additional information relating to your microcredential.

  • Course 1

    From 27 Sep 2021

    Data Analytics for Business Fundamentals

    Refresh your statistics skills and learn to analyse structured, unstructured, and complex data sets using Excel and SQL databases.

    6 weeks

    12 hours per week

    • Week 1

      Introduction to data analytics
      • Introduction to the course
      • Introduction to data analytics
      • Data-driven decision-making
      • Data analytics projects
      • Wrap up
    • Week 2

      Fundamental statistics
      • Introduction
      • Fundamental statistics 1
      • Fundamental statistics 2
      • Spreadsheets for statistics
      • Wrap up
    • Week 3

      Exploratory data analysis
      • Introduction
      • Data wrangling
      • Exploratory visualisations
      • Wrap up
    • Week 4

      Introduction to databases
      • Introduction
      • Designing databases
      • Introduction to SQL
      • Wrap up
    • Week 5

      Working with multiple data sets
      • Introduction
      • Retrieving information
      • Manipulating data with SQL
      • Working with multiple tables
      • Wrap up
    • Week 6

      Diagnostic analytics and data modelling
      • Introduction
      • Diagnostic analytics
      • Relationships in data
      • Documenting your analysis
      • Wrap up
  • Course 2

    From 27 Sep 2021

    Data Analytics for Business Application

    Learn how to solve advanced business problems with data analysis, visualisation, and communication using Tableau.

    6 weeks

    13 hours per week

    • Week 1

      Introduction to visualising data
      • Introduction
      • Data design fundamentals
      • Designing charts
      • Visualising complex relationships
      • Wrap up
    • Week 2

      Data visualisation in Tableau
      • Introduction
      • Getting started with Tableau
      • Creating charts in Tableau
      • Interactive visualisations
      • Wrap up
    • Week 3

      Designing dashboards
      • Introduction
      • Dashboards and business metrics
      • Dashboard design
      • Creating dashboards in Tableau
      • Wrap up
    • Week 4

      Data communication and storytelling with Tableau
      • Introduction
      • Accessible dashboards
      • Communicating insights
      • Supporting dashboard adoption
      • Wrap up
    • Week 5

      Intro to predictive modelling
      • Introduction
      • Predictive analysis
      • Modelling and inferential statistics
      • Predictive models and forecasting
      • Wrap up
    • Week 6

      Working as a high-performing data analyst
      • Introduction
      • Ethics and analytics
      • New ways of working for data analysts
      • Next steps
      • Wrap up
  • After learning

    Once you have successfully completed the microcredential and passed the assessments, you’ll receive 15 UK credits at Postgraduate level from Coventry University.

What you will receive

15 UK academic credits at Postgraduate level from Coventry University

Learners who successfully complete this microcredential have the opportunity to apply for Advanced Entry into postgraduate courses with a 15-credit exemption of the following Coventry University degree programmes for the academic year 2021/2022:

  • MSc Business Analytics
  • MSc Digital Marketing with Data Analytics (Coventry University London)
  • MSc Financial Technology (FinTech) (Coventry University London)
  • MSc Global Finance (Coventry University London)
  • MSc Global Financial Trading (Coventry University London)

Find out how credits work and where you can use them in our FAQs.

What is a microcredential?

Microcredentials are designed to upskill you for work in rapidly-growing industries, without the time and cost commitment of a full degree. Your microcredential can stand alone as an independent credential, and some also offer academic credit to use towards a degree.

Learn online with expert instructors

Complete online courses led by experts over multiple weeks with a dedicated group of professionals.

Complete project-based assessments

Test your understanding with online tutor-marked assessments and exercises.

Earn a professional credential

Finish your learning and pass your assessments to gain an accredited credential.

Advance further in your career

Use your microcredential as evidence of your specialised skills and progress further in your industry.

Career-focused learning by FutureLearn

FutureLearn is a leading social learning platform and has been providing high quality online courses for learners around the world over the last ten years.

This microcredential is in collaboration with Tableau

This course has been created in collaboration with Tableau and is facilitated by expert practitioners to support the development of leading data analysis and visualisation skills applied through in-demand enterprise technologies.

This microcredential is validated by Coventry University

This microcredential is validated by Coventry University. This means it is developed, delivered and assessed by FutureLearn, but quality assured by Coventry University. The microcredential will lead to Coventry University awarding credits.

Delivered by experts

Alastair has over 15 years of experience in data science, across business and academia as a researcher, speaker, mentor, consultant and software engineer.

I truly believe that leveraging the correct technologies in the appropriate way can take us towards a more sustainable economy. My focus is on converging M&E Engineering with Data Science/Analysis.

As a certified Data Analyst and holder of a Chartered Global Management Accountant designation I provide a unique set of skills in the fields of data, analytics, finance, and accounting.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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When would you like to start?

Enrolment for this microcredential is closed. We aim to run our microcredentials every few months. Register to find out more about this microcredential and future start dates.

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    We can accept payments made by card (Visa, Mastercard and American Express) or PayPal via our online system.

    You will have 14 days from the day the course starts to apply for a refund. If this Microcredential has any non-refundable costs they will be stated in the ‘Overview’ section above. You can find more information in our cancellation and refund policy.

    Microcredentials are designed to fit around your life and timezone.

    There may be live events as part of your studies, but these will be recorded and can be watched afterwards if you aren’t online for the live broadcast.

    No, microcredentials are designed to be taken anywhere in the world. You won’t need the right to study in the country where the university offering the microcredential is based.

    Learners who successfully complete this microcredential have the opportunity to apply for Advanced Entry into postgraduate courses with a 15-credit exemption of the following Coventry University degree programmes for the academic year 2021/2022:

    • MSc Business Analytics (Coventry University)
    • MSc Digital Marketing with Data Analytics (Coventry University London)
    • MSc Financial Technology (FinTech) (Coventry University London)
    • MSc Global Finance (Coventry University London)
    • MSc Global Financial Trading (Coventry University London)

    Want to know more? Read the microcredential FAQs, or contact us.