Online Microcredential in Business & Management

Data Analytics for E-Commerce

Delve into data science and data analysis to drive the performance of your e-commerce platform or organisation.

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Deakin UniversityDeakin University

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Explore data-driven decision-making with the experts at Deakin University

Whatever industry you work in, knowing how to harness data to generate insights and make decisions is a vital professional skill. In the online world of e-commerce, data analysis is still more essential than in many other industries.

On this six-week microcredential from Deakin University, you’ll gain a comprehensive introduction to data analytics and a toolkit of techniques for preparing, decoding, and visualising data. With this knowledge, you’ll be able to identify useful and actionable insights to drive your decision-making.

Through practical weekly activities, you’ll gain the skills you need to clean, prepare, and analyse data, while also exploring the context and ethics of data analysis. You’ll learn how to apply these skills using real data sets and use cases from the e-commerce industry.

Master exploratory data analysis and diagnostic analysis

You’ll start the course with an introduction to two kinds of data analysis: exploratory analysis and diagnostic analysis. The aim of exploratory data analysis is to identify general patterns within a data set, while diagnostic analysis provides deeper insight into the causes and consequences of these trends.

With the help of your course leaders, you’ll examine every phase of exploratory and diagnostic analysis. From importing and tidying raw data to determining actionable conclusions, you’ll master the many processes involved in data analytics.

Learn how to use Tableau for data visualisation and data communication

As well as an understanding of different types of data analysis, you’ll also gain the technical skills to carry out that analysis efficiently. You’ll develop your data proficiency using a range of digital tools, particularly Microsoft Excel and the data visualisation software Tableau.

You’ll practise using Tableau to tidy your data, create interactive charts, and prepare dashboards presenting key business metrics. To ensure your analysis is relevant to e-commerce, you’ll be given a genuine industry data set to work with.

Delve into complex issues of data ethics and data governance

In the final week of the course, you’ll consider the political, legislative, and ethical context of data. You’ll explore complex issues surrounding data protection and data governance, discussing how data sourced on e-commerce platforms can be used responsibly and legally.

By the end of the six weeks, you’ll understand the vital role data has to play in the future of e-commerce. With your new skills in data analysis, you’ll be able to drive sales for your own e-commerce platform or organisation.

How will the skills I learn help in my career?

This microcredential will equip you with certified expertise in a vital area of business today. You’ll learn how to analyse, interpret, visualise, and communicate data, then use your conclusions to inform business decision-making. Throughout the course, your learning will be grounded in the real context of e-commerce.

You’ll also gain other applicable skills, like project management and business strategy, while developing your understanding of data ethics, data legislation, and data governance. All of this will enable you to harness data in an informed and responsible way for the benefit of your organisation.

Finally, as part of the course, you’ll be given access to a dedicated Tableau student licence. This licence lasts for 12 months from your first day on the course, giving you plenty of time to continue developing your data analysis and presentation skills using an industry-standard tool.

How will I be assessed?

You will need to write a 1,500-word report in which you use data to communicate critical insights in relation to a given scenario from the e-commerce industry. You will also create an interactive Tableau dashboard to visualise the data.

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Skip to 0 minutes and 0 seconds BEN NYHOF: Hi, I’m Ben Nyhof. And I’ll be your E-Commerce subject matter expert for this course on data analytics in e-commerce. With over 17 years of industry and consulting experience in e-commerce and retail industry, I’m excited to share my knowledge and insights with you to help you harness the power of analytics to unlock value for your online business. In my role, I have the pleasure of working with businesses to reimagine retail by using data to unlock new opportunities and driving our group’s advanced analytics roadmap. Well, that’s enough about me. What about you? And why is this course so important for you right now?

Skip to 0 minutes and 34 seconds Well, in today’s competitive business environment, data-driven decision making is crucial for organisations across industries, including e-commerce management. This course is designed to provide you with a solid foundation in data analytics concepts and their applications in the e-commerce industry. By the end of this course, you’ll be well equipped with the knowledge and skills to apply data analytics effectively in your e-commerce operations. I’ll look forward to embarking on this learning journey with you.

What skills will you learn?

  • Understand the types of data used
  • Know how to interrogate or ask questions of data for insight
  • Awareness of capability and functionality of key visualisation tools
  • Understand business process and analysis
  • Use tools for data analysis (Excel)
  • Use tools for data visualisation (Tableau)
  • Undertake project management
  • Undertake data-driven decision-making
  • Apply ethics of data

What you will achieve

By the end of the microcredential, you’ll be able to...

  • Apply fundamental data analytics techniques for exploratory data analytics using spreadsheet and database tools.
  • Perform explanatory data analysis by preparing data, interpreting findings, and deriving insights to support data-driven decision-making.
  • Create actionable data-driven insights through visualisation and storytelling.
  • Evaluate organisational context and objectives, ethical and social considerations when applying data analysis.

Are you eligible for this microcredential?

You don’t need any prior experience or knowledge to join this microcredential. All you need is an internet connection and an interest in data analysis and e-commerce. Deakin University will provide access to all other software.

Is this microcredential right for you?

This microcredential is designed for anyone working in or hoping to apply for data-related roles in e-commerce.

The transferable skills you gain through the course will be applicable to any role or industry in which data is used to derive insights and drive decisions.


What happens before, during, and after your microcredential

  • Before learning

    You’ll have access to the welcome area to introduce yourself and familiarise yourself with the microcredential structure and course materials.

  • Course

    From 21 Aug 2023

    Data Analytics for E-commerce

    Understand the role of data science in contemporary e-commerce to drive sales and boost the performance of your organisation.

    6 weeks

    10 hours per week

  • After learning

    You’ll receive a statement of completion from FutureLearn and a digital certificate from Deakin University.

What you will receive

0.5 Deakin Credit Points at Postgraduate level from Deakin University

You’ll receive a digital Credly badge worth 0.5 postgraduate level credits. With these credits, you can build towards a degree from Deakin University.

Find out how credits work and where you can use them in our FAQs.

A Digital Badge from Deakin University and Credly

image ⬅️ Click this image to see more information about the digital badge you will receive upon successful completion, validated by Credly.

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Additional benefits

Complete your course within 6 weeks, including the assessment, or take extra time and use the regular assessment submission windows to complete within 20–26 weeks of your enrolment.

What is a microcredential?

Microcredentials are designed to upskill you for work in rapidly-growing industries, without the time and cost commitment of a full degree. Your microcredential can stand alone as an independent credential, and some also offer academic credit to use towards a degree.

Learn online with expert instructors

Complete online courses led by experts over multiple weeks with a dedicated group of professionals.

Complete project-based assessments

Test your understanding with online tutor-marked assessments and exercises.

Earn a professional credential

Finish your learning and pass your assessments to gain an accredited credential.

Advance further in your career

Use your microcredential as evidence of your specialised skills and progress further in your industry.

Career-focused learning by Deakin University

Deakin University is one of Australia’s largest universities with more than 61,000 students and over 15,000 online.

  • Established

  • Location

    Melbourne, Australia
  • World ranking

    Top 280Source: QS World University Rankings 2021

Career-focused learning by FourthRev

FourthRev delivers life-changing experiences combining the best career-focused education built with leading technology companies with the academic rigour, value and certification of the world’s best universities.

Delivered by experts

Data analytics professional with more than 10 years of experience in Financial Services & Consumer Tech. Specialises in embedding analytics products within business processes to drive commercial value

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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When would you like to start?

We aim to run our microcredentials every few months. Join on the date that suits you or register to hear about future runs and updates.

  • Join by 24 May 2024 at 00:00This microcredential started 21 Aug 2023

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We can accept payments made by card (Visa, Mastercard and American Express) or PayPal via our online system.

You will have 14 days from the day the course starts to apply for a refund. If this Microcredential has any non-refundable costs they will be stated in the ‘Overview’ section above. You can find more information in our cancellation and refund policy.

Microcredentials are designed to fit around your life and timezone.

There may be live events as part of your studies, but these will be recorded and can be watched afterwards if you aren’t online for the live broadcast.

No, microcredentials are designed to be taken anywhere in the world. You won’t need the right to study in the country where the university offering the microcredential is based.

Want to know more? Read the microcredential FAQs, or contact us.