Digital Marketing

Technology has evolved rapidly over the last decade, transforming the way that people communicate, discover, and consume products. With 3.2 billion people on social media and eCommerce sales expected to reach $4.5 trillion by 2021, every business is embracing digital marketing.

On this 20-hour online programme from General Assembly, you’ll learn how to harness digital marketing to reach new audiences, boost brand engagement, and drive bottom-line growth for your organisation.

Covering SEO, social media, analytics, paid marketing, content marketing, and more, you’ll be equipped with the full arsenal of digital marketing tools.

Learn how to use data analytics to drive your marketing campaigns

To nail your digital campaigns, you need to harness the data driving them. Throughout the programme, you’ll focus on leveraging data analytics tools to gather information about your audiences, their behaviour, and the performance of your content.

You’ll learn how to calculate essential metrics, including click-through rates, conversions, and return on advertising spend (ROAS).

Master content marketing, SEO, and paid search

Once you’ve gained an overview of key concepts and metrics, you’ll home in on specific marketing types and channels

You’ll pay particular attention to social media, content creation, search engine optimisation (SEO), and paid search advertising. You’ll also be trained in the softwares you need for each of these channels.

At the end of the first half of the programme, you’ll be given a scenario company and asked to plan a multi-channel digital campaign, then review data on the campaign’s performance. You’ll get feedback on your project from the programme leaders and your peers.

Gain practical skills and training for your career

The focus of this programme is on equipping you with future-proof practical skills for your career. You’ll learn how to plan, build, measure, test, and evaluate a digital marketing campaign.

To reinforce your learning in each unit of the programme, you’ll complete a series of hands-on practical tasks based on real-world scenarios. The tasks will step up in complexity as you progress, culminating in a final project that you define. You’ll be encouraged to develop a project relating to your own work or personal interests.

Whether you’re a digital pioneer at the start of your career or an experienced marketer hoping to hone your digital literacy, you’ll gain the skills you need to plan and execute winning campaigns.

How will the skills I gain advance my career?

Taught by industry experts and grounded in cumulative practical assignments, this programme is designed to provide ready-to-use skills for careers in digital marketing.

You’ll learn how to devise a marketing strategy, plan and deliver campaigns, then collect data to drive their performance. These are all skills that you can implement in your first or next job.

The presentation you produce for your final project will also provide a case study that you can include in a portfolio when applying for jobs. You’ll finish the programme with your own case studies and a recognised qualification to boost your CV. 

Will I earn a certificate?

Yes. When you’ve completed this programme, you’ll receive a signed certificate of completion. You can use your certificate to showcase your new skills to employers and colleagues.

What are my financing options?

General Assembly offers a variety of different financing options, including deferred payments at 0% interest with a 12 months grace period, instalment plans, student loans, income share loans and tuition discounts so you can focus on what counts — your education. Many of our short-course students have their tuition costs reimbursed by their employers.

Speak to a member of our team to find out more about your options for financing the programme.