Online Bootcamp in Marketing

Digital Marketing

Build the confidence you need to develop winning marketing strategies and drive growth through multi-channel digital campaigns.

Created by

General AssemblyGeneral Assembly

Learn more

  • Duration

    10 weeks
  • Cost

    £2,800
header image

Expand your digital marketing toolkit with General Assembly

Technology has evolved rapidly over the last decade, transforming the way that people communicate, discover, and consume products. With 3.2 billion people on social media and eCommerce sales expected to reach $4.5 trillion by 2021, every business is embracing digital marketing.

On this 20-hour online programme from General Assembly, you’ll learn how to harness digital marketing to reach new audiences, boost brand engagement, and drive bottom-line growth for your organisation.

Covering SEO, social media, analytics, paid marketing, content marketing, and more, you’ll be equipped with the full arsenal of digital marketing tools.

Learn how to use data analytics to drive your marketing campaigns

To nail your digital campaigns, you need to harness the data driving them. Throughout the programme, you’ll focus on leveraging data analytics tools to gather information about your audiences, their behaviour, and the performance of your content.

You’ll learn how to calculate essential metrics, including click-through rates, conversions, and return on advertising spend (ROAS).

Master content marketing, SEO, and paid search

Once you’ve gained an overview of key concepts and metrics, you’ll home in on specific marketing types and channels

You’ll pay particular attention to social media, content creation, search engine optimisation (SEO), and paid search advertising. You’ll also be trained in the softwares you need for each of these channels.

At the end of the first half of the programme, you’ll be given a scenario company and asked to plan a multi-channel digital campaign, then review data on the campaign’s performance. You’ll get feedback on your project from the programme leaders and your peers.

Gain practical skills and training for your career

The focus of this programme is on equipping you with future-proof practical skills for your career. You’ll learn how to plan, build, measure, test, and evaluate a digital marketing campaign.

To reinforce your learning in each unit of the programme, you’ll complete a series of hands-on practical tasks based on real-world scenarios. The tasks will step up in complexity as you progress, culminating in a final project that you define. You’ll be encouraged to develop a project relating to your own work or personal interests.

Whether you’re a digital pioneer at the start of your career or an experienced marketer hoping to hone your digital literacy, you’ll gain the skills you need to plan and execute winning campaigns.

How will the skills I gain advance my career?

Taught by industry experts and grounded in cumulative practical assignments, this programme is designed to provide ready-to-use skills for careers in digital marketing.

You’ll learn how to devise a marketing strategy, plan and deliver campaigns, then collect data to drive their performance. These are all skills that you can implement in your first or next job.

The presentation you produce for your final project will also provide a case study that you can include in a portfolio when applying for jobs. You’ll finish the programme with your own case studies and a recognised qualification to boost your CV. 

Will I earn a certificate?

Yes. When you’ve completed this programme, you’ll receive a signed certificate of completion. You can use your certificate to showcase your new skills to employers and colleagues.

What are my financing options?

General Assembly offers a variety of different financing options, including deferred payments at 0% interest with a 12 months grace period, instalment plans, student loans, income share loans and tuition discounts so you can focus on what counts — your education. Many of our short-course students have their tuition costs reimbursed by their employers.

Speak to a member of our team to find out more about your options for financing the programme.

Are you eligible for this bootcamp?

This is a beginner-friendly programme providing an introduction to digital marketing.

You don’t need any prior knowledge or training to enrol in this programme, just an active interest in the world of contemporary marketing.

Is this bootcamp right for you?

This programme is designed for aspiring or junior marketing professionals hoping to hone their digital literacy and build expertise for their careers.

It will also be useful for other professionals who work closely with marketers or in roles bridging business and tech. This will include designers, copywriters, salespeople, product managers, and entrepreneurs generally.

__This course's content, outcomes and cost is designed for students based in the United Kingdom, Ireland, Germany, France, Austria, Australia, United States and Canada. __

Syllabus

What happens before, during, and after your Bootcamp

  • Before learning

    Complete a series of self-paced preparatory courses before each class to get up to speed on the fundamentals of the day’s topic.

  • Course

    Digital Marketing

    Gain essential fluency to succeed as a marketer in the digital age.

    10 weeks

  • After learning

    Choose a topic or area you are particularly interested in and produce a final project you can present to your peers. You’ll get feedback on your project from your peers and programme leaders.

World-class learning with General Assembly

General Assembly is a pioneer in education and career transformation, specialising in today’s most in-demand skills.

    Want to know more?

    Please answer the questions below to help General Assembly give you the right information about further learning with them.

    By submitting this form you agree to FutureLearn processing and sharing the information you’ve given us here, along with your name and email address, with General Assembly; and to General Assembly and their representatives getting in touch with you.

    By registering you agree to the General Assembly privacy policy and FutureLearn's privacy policy.

    FAQ

    Want to know more? Read the bootcamp FAQs