Digital Marketing and Artificial Intelligence (AI)
Upksill in AI to optimise digital marketing and operational efficiency. Learn on demand and earn 10 UK level 7 credits.
Duration
10 weeksCost
$874
Develop and implement successful AI and big data strategies to advance marketing
AI, when applied effectively, can transform digital marketing by enhancing decision-making, streamlining operations, and boosting customer engagement.
On this online microcredential, you’ll gain the essential skills and insights to leverage AI for impactful marketing strategies. Work through engaging modules at your own pace, starting any time from 7 October 2024 onwards with three specified assessment hand-in dates over the academic year.
With this expertise, you’ll be able to identify and capitalise on AI opportunities, becoming a valuable asset in any marketing team.
Unlock the power of AI in digital marketing
On this online microcredential, you’ll develop the skills and knowledge to effectively integrate AI into your digital marketing strategies.
You’ll learn how AI can transform data into actionable insights, enhancing your decision-making and operational efficiency.
Gain practical AI skills for marketing
You’ll gain hands-on experience with AI applications in digital marketing, learning how to use AI tools to improve campaign targeting, customer segmentation, and engagement. Experts will guide you through practical exercises, ensuring you can apply these skills in real-world scenarios.
Explore ethical and governance issues
To ensure your AI implementations are ethical and compliant, you’ll gain an understanding of the governance issues associated with AI.
You’ll learn about data privacy, ethical considerations, and how to navigate the regulatory landscape.
Become a valuable asset in your workplace
By the end of this microcredential, you’ll be equipped with the expertise to harness AI for marketing success. You’ll be able to identify and implement AI opportunities, making you a valuable asset to any marketing team and positioning you for career advancement.
How will the skills I learn help in my career?
The skills you learn on this microcredential will not only enhance your technical and strategic abilities but also position you as a leader capable of driving significant value and innovation within your organisation.
You’ll gain expertise in integrating AI into digital marketing strategies, making you a valuable asset in any workplace. You’ll learn how to utilise AI tools to analyse big data, improve customer targeting, and personalise marketing efforts for a competitive edge.
Moreover, you’ll develop strategic insights and ethical considerations, ensuring that your AI implementations are both effective and compliant.
These skills will empower you to lead AI-driven initiatives, motivate and retain staff, and foster a culture of innovation and engagement within your team, crucial for achieving strategic business objectives.
How will I be assessed?
You’ll be assessed through a comprehensive 2000-word report where you’ll demonstrate your knowledge and understanding of the AI and digital marketing concepts covered in the course.
When you feel ready, you can decide when to complete this assessment. Upon successful completion, you’ll receive your university credits once you’ve handed in your assessment on one of the following select dates:
- Monday 3rd February 2025
- Monday 12th May 2025
- Monday 8th September 2025
What will I receive?
Upon successful completion of this online microcredential, you’ll receive 10 UK level 7 credits, acknowledging your expertise and understanding of AI applications within digital marketing. Credits are obtained upon successful completion of the assessment on multiple, select dates.
This certification will not only enhance your professional qualifications but also demonstrate your commitment to continuous learning and innovation in your career.
You can utilise the credits to build towards a Postgraduate Certificate in Leadership and Management Practice.
Are you eligible for this microcredential?
To join this microcredential, you should have a basic understanding of digital marketing principles, including the marketing planning process, strategy, and marketing mix.
No prior knowledge of AI is required. A willingness to explore new technologies and apply them to marketing practices is essential.
You’ll need access to a computer with internet connectivity to participate, but no technical skills or paid subscriptions to AI platforms are necessary.
Please note, learning will be delivered in English, so having a solid grasp of the language will be essential for this microcredential.
Is this microcredential right for you?
This microcredential is ideal for anyone interested in leveraging their marketing and AI skillset, regardless of what stage you’re at in your career. While some technical knowledge or prior marketing experience may be helpful, it’s not required to complete this microcredential successfully.
Syllabus
What happens before, during, and after your microcredential
Before learning
As a taster, you can engage with this short course from NBS.
Course
From 7 Oct 2024
Digital Marketing and Artificial Intelligence
Upskill in AI to optimise digital marketing and operational efficiency. Learn on demand and earn 10 UK level 7 credits.
10 weeks
After learning
At the end of this microcredential, you’ll submit your assessment and earn 10 UK level 7 credits and a formal certificate of completion. Credits are officially obtained once you successfully complete your assessment.
What you will receive
10 UK Level 7 Credits at Postgraduate level from Nottingham Business School
Find out how credits work and where you can use them in our FAQs.
What is a microcredential?
Microcredentials are designed to upskill you for work in rapidly-growing industries, without the time and cost commitment of a full degree. Your microcredential can stand alone as an independent credential, and some also offer academic credit to use towards a degree.
Complete online courses led by experts over multiple weeks with a dedicated group of professionals.
Test your understanding with online tutor-marked assessments and exercises.
Finish your learning and pass your assessments to gain an accredited credential.
Use your microcredential as evidence of your specialised skills and progress further in your industry.
Career-focused learning by Nottingham Business School
Nottingham Business School’s (NBS) purpose is to provide research and education that combines academic excellence with positive impact on people, business and society.
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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When would you like to start?
We aim to run our microcredentials every few months. Join on the date that suits you or register to hear about future runs and updates.
Not ready to join yet? Register to find out more
Find out more
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FAQ
We can accept payments made by card (Visa, Mastercard and American Express) or PayPal via our online system.
You will have 14 days from the day the course starts to apply for a refund. If this Microcredential has any non-refundable costs they will be stated in the ‘Overview’ section above. You can find more information in our cancellation and refund policy.
Microcredentials are designed to fit around your life and timezone.
There may be live events as part of your studies, but these will be recorded and can be watched afterwards if you aren’t online for the live broadcast.
No, microcredentials are designed to be taken anywhere in the world. You won’t need the right to study in the country where the university offering the microcredential is based.
Want to know more? Read the microcredential FAQs, or contact us.