Online Microcredential in Business & Management

Fashion Business

Upskill in fashion management for work in fashion marketing, branding, product development, sustainability and entrepreneurship.

Created by

Institut Français de la Mode (IFM)Institut Français de la Mode (IFM)

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Study fashion management with top fashion school, Institut Français de la Mode

This 11-week microcredential offers new and experienced fashion professionals the opportunity to build up-to-date, practical knowledge of the business of fashion and the contemporary fashion market.

Build the key skills required to succeed in fashion management

Globally, the worldwide fashion market in 2020 is valued at 300 billion dollars.

Using case studies from major fashion brands like Gucci and Celine, you’ll develop your professional understanding of the key business components of the global fashion industry, from building a collection and fashion brand to fashion entrepreneurship.

Discover fashion brand business models and analyse consumer behaviour in fashion

To fully understand the inner workings of the modern fashion business, you’ll examine the fashion market from three key perspectives: fashion from a historical and anthropological standpoint, established and emerging fashion business models, and the fashion business from a consumer behaviour perspective.

This holistic approach will enhance your understanding of the current fashion market from both a business and consumer perspective.

Build professional skills in fashion marketing and branding

When it comes to building a fashion brand, fashion professionals require business acumen in marketing, manufacturing, communication and digital.

This microcredential will teach you how to build a brand identity that translates seamlessly to your consumer experience.

You’ll also master how to market a fashion brand and communicate it using digital and social media marketing.

Tackle fashion product development and sustainability in fashion

Alongside fashion branding you’ll get to grips with fashion product development as you learn the ins and outs of planning, developing, and presenting a collection or fashion product.

The final weeks of the microcredential will be dedicated to fashion’s future: fashion entrepreneurship and sustainable fashion.

You’ll consider the logistics of creating a sustainable fashion business and examine how to be entrepreneurial in fashion now and in the future.

Learn with fashion training experts at Institut Français de la Mode (IFM)

With a deep understanding of the fashion industry and business, IFM has offered graduate programmes in fashion management and fashion design for over thirty years.

You’ll learn with lead course educator, Prof Monica Benzi, who heads IFM’s MSc Fashion and Luxury Management degree programme.

Monica Benzi holds extensive professional and teaching experience in fashion retail and cosmetics, luxury brand management, and fashion marketing.

The wider school faculty – featured throughout the course – is made up of specialists in economics, design history, marketing and more, offering you a holistic take on fashion business today.

What skills will you learn?

  • Fashion business strategy
  • Fashion marketing
  • Fashion collection construction
  • Sustainable fashion strategy
  • Fashion culture
  • Entrepreneurship in fashion
  • Innovation in fashion
  • Fashion brand identity
  • Fashion product development
  • Fashion branding

What you will achieve

By the end of the microcredential, you’ll be able to...

  • Understand the logics of fashion market
  • Build a fashion brand
  • Define the fashion product
  • Question sustainable fashion
  • Explore entrepreneurship in fashion

Are you eligible for this microcredential?

There are no specific entry requirements for this microcredential except for a passion for fashion business and a desire to grow and specialise your business skills as a fashion professional.

You will need a strong grasp of the English language as the course is delivered in English.

Is this microcredential right for you?

Whether you’re a business student looking to specialise your skills for work in fashion or you’re a career changer trying to break into the fashion industry, this course will give you a thorough grounding in the fashion business from multiple professional perspectives.

Alongside students and professionals, this course will be beneficial if you’re already working in fashion as a product manager, product developer, designer, collection manager, business developer, or in fashion PR and communications to bring your skills up-to-date and in line with the fashion market today.

Syllabus

What happens before, during, and after your microcredential

  • Before learning

    You’ll have access to our online welcome area where you’ll be able to start conversations with your fellow learners and read any announcements or additional information relating to your microcredential.

  • Course 1

    From 25 Jan 2021

    Defining Markets, Business Models & Trends

    Explore fashion from a historical and sociological perspective and understand evolving fashion business models.

    3 weeks

    10 hours per week

  • Course 2

    From 15 Feb 2021

    Brands, Communication & Distribution

    Discover how to build a brand identity, how to translate it into the consumer experience and how to communicate it.

    3 weeks

    11 hours per week

  • Course 3

    From 8 Mar 2021

    Products & Collections

    Learn about the fashion product. How to define the different fashion product categories? How to build a collection?

    3 weeks

    11 hours per week

  • Course 4

    From 29 Mar 2021

    Innovation, Entrepreneurship & Sustainability

    Take a look at the future of fashion, especially sustainability and entrepreneurship.

    2 weeks

    12 hours per week

  • After learning

    Upon successful completion of this microcredential, you’ll receive a certificate from Institut Français de la Mode. If you enjoy the sustainability module in this course, you may be interested in specialising your fashion management skills further with IFM’s sustainable fashion microcredential.

What you will receive

4 ECTS credits at Undergraduate level from Institut Français de la Mode

Find out how credits work and where you can use them in our FAQs.

A Certificate from Institut Français de la Mode

Learn more about this organisation

What is a microcredential?

Microcredentials are designed to upskill you for work in rapidly-growing industries, without the time and cost commitment of a full degree. Your microcredential can stand alone as an independent credential, and some also offer academic credit to use towards a degree.

Learn online with expert instructors

Complete online courses led by experts over 12-16 weeks with a dedicated group of professionals.

Complete project-based assessments

Test your understanding with online tutor-marked assessments and exercises.

Earn a professional credential

Finish your learning and pass your assessments to gain an accredited credential.

Advance further in your career

Use your microcredential as evidence of your specialised skills and progress further in your industry.

Career-focused learning by Institut Français de la Mode (IFM)

IFM (Institut Français de la Mode) is a higher education institution specialising in the textile, fashion, luxury and design industries, based in Paris, France.

Delivered by experts

I lead the MSc Fashion & Luxury Management degree program at IFM in Paris. I hold a professional and teaching experience in fashion retail and cosmetics, luxury brand management, and fashion marketing

What are our learners saying?

Add a new skill or forge a new path

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"FutureLearn courses are always interesting and informative. They bring the classroom right to you and send you on a journey to explore new ideas and offer interesting topics."

When would you like to start?

We aim to run our microcredentials every few months. Join on the date that suits you or register to hear from an enrolment advisor about future runs and updates.

Speak to an advisor

Not sure if this microcredential is right for you? Fill in your details below and one of our enrolment advisors will be in contact to provide you with the information you need to make a decision.

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FAQ

We can accept payments made by card (Visa, Mastercard and American Express) or PayPal via our online system.

You will have 14 days from the day the course starts to apply for a refund. You can find more information in our code of conduct

Microcredentials are designed to fit around your life and timezone.

There may be live events as part of your studies, but these will be recorded and can be watched afterwards if you aren’t online for the live broadcast.

No, microcredentials are designed to be taken anywhere in the world. You won’t need the right to study in the country where the university offering the microcredential is based.

Want to know more? Read the microcredential FAQs, or contact us.