International Marketing: Intercultural Communication Management
Learn how to manage the international marketing for global brands and services and navigate cultural sensitivity in business.
DatesEnrolment closedFind out more
CreditUniversity creditLearn more
Get degree-level marketing training in international marketing management
This 10-week digital marketing course will give you the skills to interact with consumers and businesses around the world in a culturally sensitive way and implement an effective international marketing strategy.
Learn international marketing strategies and build geo-targeted campaigns
In an increasingly global business environment, wrong cultural assumptions can significantly damage brand reputation and campaign success. Understanding the core cultural differences in target markets is vital for marketing professionals who wish to succeed at a higher level.
This exciting microcredential tackles some of the immediate challenges organisations are facing when using digital marketing to speak to consumers and cultures around the world.
Using the latest international marketing case-studies, theory, and research, this microcredential offers in-depth training in how to differentiate a brand or service to make it applicable to customers in a global network, as well as how to identify new potential markets and communicate appropriately with new consumers.
Upskill in international marketing communications and strategy
Using the work of influential researchers examining cultural factors in international business, you’ll learn the strategic value of cultural differences and their impact on organisational behaviour.
Alongside current industry digital marketing practitioners, you’ll discover how to develop culturally sensitive communications for international business purposes and how to create cross-cultural content and campaigns, use social media, and identify influencers appropriate to international organisations.
You’ll discover how to communicate internal and external campaigns for culturally diverse audiences and develop effective cross-cultural communication and management strategies that will enhance your ability to work effectively in marketing for a global business.
Become a leader in intercultural management
With up-to-date expertise in online marketing, our educators will take you through the process of applying intercultural management theories to your work in practice, including decision-making on an individual, team, and business level.
You’ll develop cultural sensitivity for working and leading across cultures both face to face and remotely, and learn how to manage alliances, group communications, and motivation in a workforce of different cultural backgrounds.
Is this part of a full digital marketing degree?
Yes, this microcredential forms part of the IDM accredited BSc Digital Marketing degree offered by ARU and is endorsed by IDM.
This component of the digital marketing degree will ensure you develop practical digital marketing skills in creating successful cross-channel campaigns in globally competitive markets.
Is there a final digital marketing exam?
Yes. This microcredential includes a final assessment, the success of which determines your receiving a credit-rated digital marketing transcript from ARU and being awarded 15 UK academic credits.
What skills will you learn?
- Understanding of cultural sensitivity
- National culture and its importance
- International communication
- Cultural diversity
- Business change and development
What you will achieve
By the end of the microcredential, you’ll be able to...
- Assess the importance of cultural factors in international business and management
- Compare different cultures using appropriate contextual frameworks and understand the complexity of culture within organisations
- Develop effective communication and management strategies for future working practices within the international management environment and demonstrate the ability to communicate effectively in a group context
- Identify good practice for motivating and leading workforces of different cultural background
Are you eligible for this microcredential?
There are no prerequisites to joining this microcredential, however a solid understanding of marketing principles in practice will be useful.
English language proficiency (listening, speaking, reading, and writing) to a professional level is essential as this course is delivered and assessed in English.
Is this microcredential right for you?
This microcredential is for professionals working in a digital marketing or social media role.
You’ll boost your career and employability in any marketing role, regardless of level or sector, and benefit from a practical understanding of how to manage the marketing of a global brand or service while being aware of the needs and differences of cultures throughout the world.
The microcredential discusses both the offline and online options open to organisations through international marketing and is therefore suitable if you are working in traditional or digital marketing.
What happens before, during, and after your microcredential
You’ll have access to our online welcome area where you’ll be able to start conversations with your fellow learners and read any announcements or additional information relating to your microcredential.
From 17 May 2021
Examining Cultural Factors in International Business and Management
Discover the work of influential researchers examining cultural factors in international business and management.
15 hours per week
From 31 May 2021
Examining Different Cultures and the Complexity of Culture in Organisations
Explore how to apply appropriate frameworks that consider different cultures and the complexity of culture in organisations.
15 hours per week
From 14 Jun 2021
Developing Effective Communication and Management Strategies for International Business
Gain an understanding of intercultural management and leadership for international business.
15 hours per week
From 28 Jun 2021
Developing Culturally Sensitive Communications for International Business
Develop communications for international business purposes that are culturally sensitive.
15 hours per week
The Importance of Culture and Cultural Diversity
Discover the importance of culture in international business and management.
15 hours per week
Once you have successfully completed the microcredential, you’ll receive 15 academic credits at undergraduate level from Anglia Ruskin University and a transcript of credit.
What you will receive
15 UK credits at Undergraduate level from Anglia Ruskin University
International Marketing: Intercultural Communication Management credits can be used towards the Distance Learning BSc Digital Marketing.
Find out how credits work and where you can use them in our FAQs.
A Transcript of credit from Anglia Ruskin University
ARU Transcript will read International Intercultural Management. The ARU transcript will be provided in PDF format.
What is a microcredential?
Microcredentials are designed to upskill you for work in rapidly-growing industries, without the time and cost commitment of a full degree. Your microcredential can stand alone as an independent credential, and some also offer academic credit to use towards a degree.
Complete online courses led by experts over multiple weeks with a dedicated group of professionals.
Test your understanding with online tutor-marked assessments and exercises.
Finish your learning and pass your assessments to gain an accredited credential.
Use your microcredential as evidence of your specialised skills and progress further in your industry.
Career-focused learning by Anglia Ruskin University
ARU is a global university with campuses across the East of England. They are passionate about transforming lives through innovative, inclusive and entrepreneurial education and research.
World rankingTop 350Source: Times Higher Education World University Rankings 2018
Delivered by experts
Run a small marketing consultancy company and also work for CIM and several universities in all things marketing - with a major focus in digital.
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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When would you like to start?
Enrolment for this microcredential is closed. We aim to run our microcredentials every few months. Register to find out more about this microcredential and future start dates.
Find out more
Not sure if microcredentials are right for you? Fill in your details below and we will send you more information to help you make a decision.
We can accept payments made by card (Visa, Mastercard and American Express) or PayPal via our online system.
You will have 14 days from the day the course starts to apply for a refund. If this Microcredential has any non-refundable costs they will be stated in the ‘Overview’ section above. You can find more information in our cancellation and refund policy.
Microcredentials are designed to fit around your life and timezone.
There may be live events as part of your studies, but these will be recorded and can be watched afterwards if you aren’t online for the live broadcast.
No, microcredentials are designed to be taken anywhere in the world. You won’t need the right to study in the country where the university offering the microcredential is based.
Want to know more? Read the microcredential FAQs, or contact us.