Coventry University program

Strategic Management

Explore the pros and cons of strategic choices and understand the impact and consequences of strategy implementation.

This program is part of the MBA International Human Resource Management degree offered by Coventry University

Widen your perspective of strategy and discover a variety of analytical strategic models

This program explores the nature and complexity of the business environment and analyses internal resources and strategic capability. It also examines the evaluation and selection of strategic options in relation to external and internal auditing. Key aspects and issues of strategy implementation are also covered.

A variety of teaching methods and assessments are used to support your study, including group discussions, case studies, quizzes and individual assignments.

The program addresses the key theoretical aspects of strategy and aims to apply them to practical activities.


5 courses

Delivered by expert academics

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

Please note that the staff described in the 'Who will you learn with?' section below may be subject to change.

  • Coventry University

Learning outcomes

The intended learning outcomes are that on completion of this module the student should be able to:

  • Critically analyse situations and determine which different theoretical models have valid application in differing organisational contexts
  • Through practice have a critically informed understanding of the strategic decisions that are crucial in particular situations.
  • Synthesise knowledge of other management functions into critical aspects of strategy and the strategic process
  • Make practical use of the mainstream strategy concepts in simulated/real business situations
  • Analyse environmental and operational business issues into a set of specific strategic intents
  • Develop effective communication skills to enable the presentation of key results and recommend appropriate strategic action

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