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Study SEO online

Search Engine Optimisation (SEO) is a digital marketing channel focused on increasing the traffic to your website through organic search results. 93% of online experiences begin with a search engine, so it’s definitely worth paying attention to SEO insights when trying to create a successful website. SEO is a great topic to study online as it requires you to become familiar with search engines and work on your digital skills.

We’ve partnered with one of the UK’s leading SEO agencies and other educators to bring you a range of courses where you can either gain an introduction to SEO or build on your current skills. This can help you upskill to a new role or develop your professional credentials.

Our courses are 100% online, and you have the freedom and flexibility to study whenever suits you. We offer a range of course types, from free short courses to learning subscriptions. If you subscribe to an ExpertTrack, you can complete a series of in-depth SEO courses and develop your expertise.

Earn an SEO certificate

Earn personalised SEO certificates when you complete an online course on FutureLearn, complete with lead educator signatures, organisation logos and course details. Share your achievements with employers, on Linkedin, on your CV and more.

If you’re interested in gaining a professional certification, several of our digital marketing courses are CPD certified. This can be great for your professional development and help you work towards your career goals.

We also have several SEO ExpertTracks to get started in SEO or even open up your own SEO agency, allowing you to earn digital certificates that you can share with your professional network once you’ve completed all of the courses. You can also receive a digital certificate when you complete a short course if you choose to upgrade with us.

Build your career in SEO

If you want to become a digital marketing expert, our SEO courses are a great way to learn the necessary skills. There are a wide range of exciting SEO careers to choose from, such as an SEO specialist, SEO copywriter and SEO manager. It also helps to have knowledge of SEO if you work in digital marketing more generally. In 2018, SEO jobs grew six times faster than the U.S. job market, so you shouldn’t have to worry about job shortages if you decide on a career in SEO.

SEO is an exciting field to work in as there are many paths into the industry, and you’ll find yourself working with people with all different backgrounds. It’s an ever-changing, innovative industry where you’ll keep up to date with the latest developments in SEO. The US industry alone is worth 80 billion dollars, up from 65 billion in 2016, showing just how quickly SEO is growing.

Learn how to create an SEO strategy

Our courses cover a range of the best SEO tactics to ensure that your website ranks well. You’ll explore how to carry out keyword research and learn how to master on-page SEO. This consists of optimising individual webpages by making sure they contain relevant content, keyword optimised headlines and appropriate HTML tags.

You’ll also gain an understanding of SEO tools in our courses, such as Google Analytics, Google Search Console and many other useful apps and Chrome extensions. Link building is another important part of creating an SEO strategy and involves attracting other websites to link back to yours. Search engines determine the value and relevancy of webpages by assessing the links pointing to them, so link building can really improve your ranking.

All of these approaches can be pulled together to create a cohesive SEO strategy for your website. Once an SEO strategy has been implemented, you’ll be able to deliver improvements in rankings, organic traffic and conversion rates. Try one of our SEO courses today to begin building your SEO strategy.

Your options for studying SEO

We have plenty of options available for studying SEO. Our short courses take between two and ten weeks to complete and offer an overview of SEO or a particular topic within it. We also offer a learning subscription called ExpertTracks, where you can subscribe to a series of in-depth courses and build practical expertise.

FutureLearn also offers microcredentials and degree courses in digital marketing, which can help to complement your knowledge of SEO. Microcredentials are professional credentials designed for you to build in-demand career skills, whereas our online degree courses allow you to gain academic credit and graduate with a bachelor’s or master’s degree.


What is SEO?

SEO stands for Search Engine Optimisation and is a widely used digital marketing tactic. The goal of SEO is to optimise online content so that it ranks highly in search engines and might appear on one of the first few pages of search results. If web content ranks highly on search engines like Google, then it receives more organic traffic.

Can I learn SEO online?

Since SEO is all about digital content, the best place to learn about it is online. Our SEO courses are completely online and don’t require any in-person teaching, so you’re free to study whenever suits you. You can also learn from anywhere in the world, as long as you have access to a digital device.

What are the top SEO courses?

Our most popular SEO courses are our two ExpertTracks. In our ExpertTrack about building your own SEO agency, you’ll complete listing optimisation training, learn about local SEO and discover how to run an SEO business. Our other popular ExpertTrack gives an overview of digital marketing, including an in-depth SEO course that’ll teach you some of the best SEO tactics.

Is it difficult to study SEO?

There is a lot to learn in the world of SEO, so it might seem challenging at first to grasp all of the concepts. However, there are lots of fantastic online resources to help you get started. Our courses are designed by successful SEO professionals who will give you all the best tips and tricks to begin your SEO journey.

How do I start a career in SEO?

The best way to start a career in SEO is by teaching yourself the fundamental skills and concepts in SEO. Our online courses are a great opportunity to learn the basics before applying for junior SEO jobs and internships, where you’ll be able to continue your professional development.

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