Certificate of Achievement
has completed the following course:
Harnessing AI in Marketing and Communication
This online course explored introductory concepts around harnessing AI technology to plan and deliver compelling content, automate marketing processes, and boost efficiency. This course prepared learners to take on the future of AI in marketing and communication.
4 weeks, 2 hours per week
Jennie Shaw
Deputy Vice-Chancellor and Vice-President (Academic)
The University of Adelaide
Transcript
Learning outcomes
- Identify AI's challenges, opportunities, and potential limitations within marketing and communication.
- Describe ways of utilising AI effectively for text-based content such as by optimising your approach, engaging in meaningful interactions with prompts, and seamlessly translating AI suggestions into actionable marketing and communication strategies.
- Experiment with enhancing visual-based content by employing a practical approach, leveraging interactive prompts, and seamlessly incorporating AI-generated suggestions.
- Evaluate AI prompts and assess how effective they will be in various contexts, transforming suggestions into actionable insights that drive informed decision-making.
Syllabus
Module 1 - What you need to know about AI
- What you need to know about AI?
- The challenges and impact of AI
- The opportunities for marketing and communication professionals
- How to approach to the mechanics of AI
Module 2 - Using AI for text-based content
- How to approach AI for text
- Using AI for external text-based content
- Using AI for internal text-based content
Module 3 - Using AI for visual-based content
- How to approach AI for visuals
- Visual-based elements
- Video and audio content based elements
Module 4 - Using AI for measurement, analysis and planning
- How to approach AI for measurement and analysis
- How to use AI for processes and planning
- The future of AI, marketing and communication
Issued on 28th December 2023
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.