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Certificate of Achievement
has completed the following course:
Fashion and Gaming: How Luxury Fashion Brands Use Gamification
The Hopenclass
This course tackles the intersection of fashion and gaming; specifically how luxury fashion brands are building equity within this dynamic digital realm.
4 weeks, 4 hours per week
Prof. Tiziana Tini
Academic in Residence
The Hopenclass
Haweya Mohamed
Academic in Residence
The Hopenclass
Transcript
Learning outcomes
- Assess the use of gaming as a tool for marketing communications by luxury brands to broaden their customer base
- Critique the dichotomy of luxury being exclusive in essence and its popularization via gaming
- Analyze the gaming community as singular fashion consumers
- Discussing the characteristics of the intersection of the Luxury Fashion and Gaming industries
Syllabus
- Why is the gaming industry sparking the interest of luxury fashion brands?
This introductory course is an overview of industry case studies:
- Who is doing it right, why, and how?
- What are the opportunities and challenges within the gaming space for luxury fashion brands?
- Is this just another trend?
- Are brands winning the race or at the end, it will be “game over”? Press “start” to play!
Issued on 6th December 2021
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This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.