Certificate of Achievement
has completed the following course:
Persuasive Communication: What Makes Messages Persuasive?
Purdue University
What makes one message more convincing than another? In a noisy world, knowing the answer to this question is crucial. In this course you will discover the processes strategic communication professionals in fields such as public relations, marketing and advertising use to develop persuasive communication. More importantly you will learn strategies for evaluating your own organization's efforts at developing more persuasive messaging strategies.
3 weeks, 2 hours per week
Dr. Bart Collins
Clinical Associate Professor; Director, Online Graduate Program, Brian Lamb School of Communication
Purdue University
Transcript
Learning outcomes
- Describe the key elements of a persuasive message
- Identify audience characteristics that need to be taken into account in persuasive message design
- Evaluate message strategies that are most likely to be persuasive in a given situation
- Identify media that will maximize message effectiveness
- Develop strategies for measuring campaign and messaging success
Syllabus
- What is strategic communication
- What are “persuasive campaigns” and “persuasive messages.”
- Tailoring messages to specific audiences
- Message factors that impact message persuasiveness
- How media choice impacts persuasiveness
- Assessing and evaluating message effectiveness.
Issued on 11th February 2023
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.