• Swiss Education Group logo
  • Hotel Institute Montreux logo

Artificial Intelligence (AI) in Hospitality: Challenges and Business Opportunities

Explore how AI has the potential to revolutionise the international hospitality industry and the challenges of digitalisation.

325 enrolled on this course

Artificial Intelligence (AI) in Hospitality: Challenges and Business Opportunities

Discover the business potential of AI

Artificial intelligence (AI) is changing the way businesses operate around the globe. From machine learning to deep learning, AI is creating all multiple new business challenges that any hospitality professional needs to master.

On this course, you’ll discover how AI has the potential to change – and challenge – the hospitality industry. Understand how to grasp the opportunities it presents, including lowering costs, improving customer satisfaction, and innovating front office and housekeeping.

Understand how AI can improve customer experience

You’ll identify how to distinguish between terms such as artificial intelligence, machine learning, and deep learning.

You’ll get a comprehensive overview of the legal and ethical considerations of AL, and consider customers’ expectations of how digitalisation could change the hotels of the future.

Boost cost optimisation and sustainability with technology

AI has the potential to drive sales and optimise marketing budgets. You’ll assess how this is possible, as well as how it could improve sustainability in the hospitality sector.

You’ll discover the most recent technological innovations in the field, how much they cost, and how they could be applied in hotels. Explore cutting-edge developments in customer experience, front office, housekeeping, and food and beverage provision.

Learn from top hospitality experts

You’ll study hospitality alongside leading hospitality and culinary arts educators at the Swiss Education Group.

Having completed the course, you’ll be trained in the latest cutting-edge developments in technology, ready to bring this new knowledge to bear in your hospitality business.

What topics will you cover?

  • Artificial Intelligence in Hospitality
  • A.I. in Front Office, Food and Beverage, Sales and Marketing
  • Cost Optimisation
  • Ethics and Regulations
  • A.I. in Customer Experience and Sustainability

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Compare Artificial Intelligence, Machine Learning and Deep Learning to identify the legal and ethical issues
  • Improve sales and optimise marketing budget thanks to Artificial Intelligence and assess the impact on Sustainability
  • Explore innovative trends in Front Office, Housekeeping, and Food and Beverage
  • Assess the importance of strategic digitalisation, data analytics and Ethical issues

Who is the course for?

This course is designed for all those who want to expand their knowledge of artificial intelligence in hospitality.

This includes:

  • Front Office Managers
  • Food & Beverage Managers
  • Sales & Marketing Managers
  • Hotel Managers
  • Concierges

Who will you learn with?

Lecturer at Hotel Institute in Montreux | Digital Entrepreneur

Career Coach & Alumni Coordinator | Career Match-Maker | Tech-Savy

Who developed the course?

Swiss Education Group

Swiss Education Group is Switzerland’s largest private hospitality educator and has its headquarters in Montreux (Switzerland), with additional offices in the Americas and Asia.

Hotel Institute Montreux

Online courses from Hotel Institute Montreux

Join this course

Start this course for free, upgrade for extra benefits, or buy Unlimited to access this course and hundreds of other short courses for a year.



Join free and you will get:

  • Access to this course for 6 weeks



Upgrade this course and you will get:

  • Access to this course for as long as it’s on FutureLearn
  • Access to this course’s tests as well as a print and digital Certificate of Achievement once you’re eligible


$189.99 for one year

Buy Unlimited and you will get:

  • Access to this course, and hundreds of other FutureLearn short courses and tests for a year
  • A printable digital Certificate of Achievement on all short courses once you’re eligible
  • The freedom to keep access to any course you've achieved a digital Certificate of Achievement on, for as long as the course exists on FutureLearn
  • The flexibility to complete your choice of short courses in your own time within the year

Find out more about upgrades or Unlimited.

Available until 22 November 2021 at 23:59 (UTC). T&Cs apply.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

Do you know someone who'd love this course? Tell them about it...