Duration
4 weeksWeekly study
4 hours100% online
How it works
Artificial Intelligence (AI) in Hospitality: Challenges and Business Opportunities
Discover the business potential of AI
Artificial intelligence (AI) is changing the way businesses operate around the globe. From machine learning to deep learning, AI is creating all multiple new business challenges that any hospitality professional needs to master.
On this course, you’ll discover how AI has the potential to change – and challenge – the hospitality industry. Understand how to grasp the opportunities it presents, including lowering costs, improving customer satisfaction, and innovating front office and housekeeping.
Understand how generative AI can improve customer experience
You’ll identify how to distinguish between terms such as artificial intelligence, machine learning, and deep learning.
You’ll get a comprehensive overview of the legal and ethical considerations of AL, and consider customers’ expectations of how digitalisation could change the hotels of the future.
Boost cost optimisation and sustainability with technology
AI has the potential to drive sales and optimise marketing budgets. You’ll assess how this is possible, as well as how it could improve sustainability in the hospitality sector.
You’ll discover the most recent technological innovations in the field, how much they cost, and how they could be applied in hotels. Explore cutting-edge developments in customer experience, front office, housekeeping, and food and beverage provision.
Learn from top hospitality experts
You’ll study hospitality alongside leading hospitality and culinary arts educators at the Swiss Education Group.
Having completed the course, you’ll be trained in the latest cutting-edge developments in technology, ready to bring this new knowledge to bear in your hospitality business.
What topics will you cover?
- Artificial Intelligence in Hospitality
- A.I. in Front Office, Food and Beverage, Sales and Marketing
- Cost Optimisation
- Ethics and Regulations
- A.I. in Customer Experience and Sustainability
When would you like to start?
Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.
Available now
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Compare Artificial Intelligence, Machine Learning and Deep Learning to identify the legal and ethical issues
- Improve sales and optimise marketing budget thanks to Artificial Intelligence and assess the impact on Sustainability
- Explore innovative trends in Front Office, Housekeeping, and Food and Beverage
- Assess the importance of strategic digitalisation, data analytics and Ethical issues
Who is the course for?
This course is designed for all those who want to expand their knowledge of artificial intelligence in hospitality.
This includes:
- Front Office Managers
- Food & Beverage Managers
- Sales & Marketing Managers
- Hotel Managers
- Concierges
Who will you learn with?
Lecturer at Hotel Institute in Montreux | Digital Entrepreneur
Career Coach & Alumni Coordinator | Career Match-Maker | Tech-Savy
Ways to learn | Buy this course | Subscribe & save | Limited access |
---|---|---|---|
Choose the best way to learn for you! | $129/one-off payment | $27.99 For the first two months. Automatically renews | Free |
Fulfill your current learning need | Develop skills to further your career | Sample the course materials | |
Access to this course | tick | tick | Access expires 28 Dec 2023 |
Access to 1,000+ courses | cross | tick | cross |
Learn at your own pace | tick | tick | cross |
Discuss your learning in comments | tick | tick | tick |
Tests to check your learning | tick | tick | cross |
Certificate when you're eligible | Printed and digital | Digital only | cross |
Cancel for free anytime |
Ways to learn
Choose the best way to learn for you!
Subscribe & save
$27.99
For the first two months. Automatically renews
Develop skills to further your career
- Access to this course
- Access to 1,000+ courses
- Learn at your own pace
- Discuss your learning in comments
- Tests to boost your learning
- Digital certificate when you're eligible
Cancel for free anytime
Buy this course
$129/one-off payment
Fulfill your current learning need
- Access to this course
- Learn at your own pace
- Discuss your learning in comments
- Tests to boost your learning
- Printed and digital certificate when you’re eligible
Limited access
Free
Sample the course materials
- Access expires 28 Dec 2023
Find out more about certificates, Unlimited or buying a course (Upgrades) |
Find out more about certificates, Unlimited or buying a course (Upgrades)
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
Want to know more about learning on FutureLearn? Using FutureLearn
Do you know someone who'd love this course? Tell them about it...
More courses you might like
Learners who joined this course have also enjoyed these courses.
Browse more in Business & Management and IT & Computer Science