Online course

Storytelling in Advertising

Learn from top creatives how to engage audiences by using storytelling in advertising, from crafting a narrative to using digital.

Why join the course?

We’re D&AD – a global organisation that inspires, celebrates and enables creative excellence worldwide. Discovering and nurturing talent is at the heart of what we do, supporting creatives throughout all stages of their careers.

In this course we bring our rich history of awarding and inspiring powerful storytelling in the creative design and advertising industries to show how using a narrative can make your brands and products stand out from the crowd.

Join high profile creatives, including Sir Alan Parker, Peter Souter, Gary Hoff and Al MacCuish as they share practical advice about how to create compelling stories that sell products, brands and values.

Structured across four weeks, you’ll be given the context of why we use story and guided through how to:

  • Create a narrative
  • Communicate a brand through story
  • Engage your audience
  • Amplify your message through digital

Both theory and practical tasks will be supported using examples from D&AD’s extensive archive of award winning creative work.

To get ahead of the game, start exploring D&AD’s archive of award winning creative work now.

When would you like to start?

  • Date to be announced
Add to Wishlist to be emailed when new dates are announced

Who is the course for?

This course is for everyone who wants to understand how storytelling can add value to a campaign. It will be particularly relevant to those studying or already working in the creative industries - specifically advertising, marketing and design.

Basic understanding and knowledge of the advertising industry will be helpful.

Who will you learn with?

Hilary Chittenden

Working within D&AD's Foundation to inspire the next generation of creative talent, promote diversity, and stimulate the creative industry to work towards a more sustainable future.

Paul Drake

Foundation Director at D&AD where we champion innovation in learning and the power of creativity to create positive change.

Who developed the course?

Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising.

Supporters

Buy a personalised, digital and printed certificate

You can buy a Statement of Participation for this course — a personalised certificate in both digital and printed formats, to celebrate taking part.

$54.00

Get a taste of this course

Find out what this course is like by previewing some of the course steps before you join: