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Overcoming the monster

I Will What I Want - Misty
Agency: Droga5 / Client: Under Armour
Wood Pencil / Branded Film Content & Entertainment / 2015

Overcoming the Monster Recap
There is an evil force threatening our hero/their world/mankind. The hero must fight and slay this monster, which often isn’t easy, but they come out triumphant, and receive a great reward.

Two Minute Task
While you’re watching the video, think about the following:

  • What is the ‘monster’ in this example?
  • How does Misty overcome it?
  • What other examples can you think of that use this archetype?

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This video is from the free online course:

Brand Storytelling: How to Use Narrative to Sell

D&AD

Course highlights Get a taste of this course before you join:

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    Can all stories be defined by archetypes? Here, we outline Christopher Brooker's theory of the seven basic plots.

  • Harnessing the power of brand storytelling
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    Al MacCuish looks at how the seven plot types can be applied to brands. How can a narrative help communicate what a brand wants to say about the world

  • Know your audience: simplify your message
    Know your audience: simplify your message
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    Jon Kallus, Creative Director at Grey London, believes that truth is the key to communicating quickly and effectively with your audience.