3. The Quest

The Scarecrow
Agency: Creative Artists Agency / Client: Chipotle Mexican Grill
Wood Pencil / Digital Marketing / 2014

The Quest Recap
In the quest, our hero must set out on a long hazardous journey, and will battle all obstacles until they are triumphant.

Two Minute Task
While you’re watching the video, think about the following:

  • What impression does the quest of the scarecrow give you of this brand?
  • What other examples can you think of that use this archetype?

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This video is from the free online course:

Storytelling in Advertising

D&AD

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