Online course

SMEs and Digital Engagement

Find out about the technology tools available to small-to-medium-sized business and generate success.

Duration 2 weeks
Weekly study 3 hours
Learn Free
Upgrade $59 What's this?

Why do businesses need to go digital?

This course will introduce you to the technology available to small-to-medium-sized enterprises and the opportunities digital engagement presents.

You’ll learn why every business needs to become a digital business and explore the benefits of using technology tools to generate success.

You’ll understand how to gain access to new markets and business channels through the use of technology.

Finally, you’ll identify new ways of engaging with customers via social media and other digital channels.

What topics will you cover?

Identify how every business is a “digital business” and how to best use technology to support business success
Explore how to access new markets and new business channels through technology
Identify new ways of engaging with customers via social media and other digital channels
Examine cyber threats, and practical steps to protect their business and customer information
Share in case studies where practical and cost effective digital engagement has transformed SMEs.

When would you like to start?

Available now

What will you achieve?

By the end of the course, you'll be able to...

Assess the array of digital technologies promoted by vendors and select those most suitable for your SME
Discuss the importance of digital engagement to the success of your SME
Evaluate the most suitable technologies for your SME in a cost effective and sustainable way
Investigate SME visibility and appeal in the social media environment and digital channels to market.

Who is the course for?

This course is aimed at current and aspiring small business owners and managers who want to keep up to date on the opportunities presented by digital transformation in SMEs.

Who will you learn with?

The Hon Bruce Billson earned the reputation of being a ‘SME champion' as a former Australian Small Business Minister. He is the Director, Small Business & Enterprise, Deakin University Business School

Dr Pittaway, Senior Lecturer (Student Engagement) in Deakin University's Faculty of Business and Law, is passionate about learning and teaching and developing others' (and her own) potential.

Who developed the course?

Deakin University is one of Australia’s largest universities with more than 58,000 students studying online and on-campus.

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Includes any articles, videos, peer reviews and quizzes

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Unlimited access to this course
Includes any articles, videos, peer reviews and quizzes
Tests to validate your learning
Certificate of Achievement to prove your success when you're eligible
Download and print your Certificate of Achievement anytime

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Get a taste of this course

Find out what this course is like by previewing some of the course steps before you join:

1.11video

What technology can do for your SME

2.5video