• Taipei Medical University logo

Business Research Methods

Learn how to develop a business research topic, and build a toolkit of quantitative and qualitative research methods.

five books

Business Research Methods

  • 5 weeks

  • 1 hour per week

  • Digital certificate when eligible

  • Introductory level

Find out more about how to join this course

Plan a business research project with Taipei Medical University

Business research is the process of gathering information about a company’s business activities for the purpose of advancing strategy and maximising profits.

This online course from Taipei Medical University is the first in a five-part series on business research, covering a range of qualitative and quantitative research methods. From maintaining ethical standards to planning a research proposal, you’ll gain the skills you need to undertake research in both academic and business contexts.

Master different types of research

Within qualitative and quantitative research, there are many different sub-branches and types of research: basic versus applied research, action research, causal research, and many more.

Across the first two weeks of the course, you’ll gain an overview of different research types, weighing up the advantages and disadvantages of each. You’ll learn what methods work best for what kind of research project.

Understand and evaluate research ethics

Maintaining rigorous ethical standards helps to limit research bias and ensure the impact and practicality of research outcomes.

In Week 3 of the course, you’ll delve into the vital field of research ethics. You’ll examine some real-world case studies of ethical dilemmas in qualitative research, and develop tools for ethically using and evaluating quantitative research.

Define your research problem and come up with a proposal

In the final week of the course, you’ll begin putting theory into practice to define a research problem and write a research proposal. You’ll get expert guidance on the best strategies for developing a meaningful research topic, then seeing it through to application.

You’ll finish the course prepared to begin analysing research data for your own organisation or institution.

Download video: standard or HD


  • Week 1

    Importance of Conducting Research

    • Welcome to the course

      In this course, your educator will be learning with you. Please tell us what you expect.

    • Exploring the Essence of Research: Its Purpose and Importance

      In this section, you will learn what research is and why it is necessary for us to conduct it.

    • The Importance of Research: Who, What, and Why

      This section will explain who needs to conduct research and why it is necessary for us to learn how to do it. Lastly, we will discuss the essential criteria for a good research topic.

    • The Essence of Research: Effective Research and Valuable Topics

      This section will summarize the preceding learning content and conduct a self-assessment.

  • Week 2

    Different Types of Research

    • Applied Research vs. Basic Research

      In this section, Dr. Li will guide us in exploring the concepts of applied research and basic research.

    • Application and Similarities of Different Research Types

      In this section, Dr. Li will introduce the differences and similarities between applied research and basic research.

    • Summary of Different Research Types

      In this section, we will recap the previous learning content and engage in a self-assessment.

  • Week 3

    Research Ethics

    • Research Ethics: Principles and Process

      What is research ethics? And what principles need to be followed at each stage of the research process?

    • Ethics in Research: Importance and Challenges

      In this section, we will explore the challenges faced by research ethics and understand the importance of research ethics through case studies.

  • Week 4

    Research Proposal

    • Understanding the Purpose and Elements of a Research Proposal

      Why is it necessary to write a research proposal? What should it include? In this section, we will understand the significance of a research proposal.

    • The Challenges of Writing a Research Proposal

      In this section, we will explore the challenges that one may encounter when structuring a research proposal.

  • Week 5

    Define Research Problem

    • Research Problem, Question, and Objective: Definition and Practical Examples

      What is the difference between a research problem, research question, and research purpose? How can they be applied in practical case studies?

    • The Challenges of Writing Research Problem and Research Question

      In this section, Dr. Li will explain the challenges that one may face when formulating research problem.

    • Assessment Time

      This is the final review for this course. Thank you for participating in this course.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Applying different research methods in the research proposal.
  • Exploring the importance of research.
  • Practicing research ethics.
  • Developing meaningful and valuable research topics.

Who is the course for?

This course is designed for anyone hoping to undertake a quantitative or qualitative research project, whether in an academic or a business context.

Covering the methods, procedures, and content of enterprise management research, the course will provide useful skills that can be applied to a wide variety of academic and commercial research projects.

Who will you learn with?

Assistant Professor
Graduate Institute of International Business
College of Business
National Taipei University

Who developed the course?

Taipei Medical University

Taipei Medical University (TMU) has been a leader in Taiwan’s healthcare system for over half a century due to its research, teaching excellence, internationalization and outstanding medical service.

Ways to learn

Buy this course

Subscribe & save

Limited access

Choose the best way to learn for you!

$129/one-off payment


For the first two months. Automatically renews


Fulfill your current learning needDevelop skills to further your careerSample the course materials
Access to this courseticktick

Access expires 8 Jan 2024

Access to 1,000+ coursescrosstickcross
Learn at your own paceticktickcross
Discuss your learning in commentstickticktick
Certificate when you're eligiblePrinted and digitalDigital onlycross
Continue & Upgrade

Cancel for free anytime

Ways to learn

Choose the best way to learn for you!

Subscribe & save


For the first two months. Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Digital certificate when you're eligible

Cancel for free anytime

Buy this course

$129/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Printed and digital certificate when you’re eligible

Limited access


Sample the course materials

  • Access expires 8 Jan 2024

Find out more about certificates, Unlimited or buying a course (Upgrades)

T&Cs apply.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

Do you know someone who'd love this course? Tell them about it...