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Business Research Methods

Learn how to develop a business research topic, and build a toolkit of quantitative and qualitative research methods.

692 enrolled on this course

five books

Business Research Methods

692 enrolled on this course

  • 5 weeks

  • 1 hour per week

  • Digital certificate when eligible

  • Introductory level

Find out more about how to join this course

  • Duration

    5 weeks
  • Weekly study

    1 hour
  • 100% online

    How it works
  • Unlimited subscription

    $244.99 for one whole yearLearn more

Plan a business research project with Taipei Medical University

Business research is the process of gathering information about a company’s business activities for the purpose of advancing strategy and maximising profits.

This online course from Taipei Medical University is the first in a five-part series on business research, covering a range of qualitative and quantitative research methods. From maintaining ethical standards to planning a research proposal, you’ll gain the skills you need to undertake research in both academic and business contexts.

Master different types of research

Within qualitative and quantitative research, there are many different sub-branches and types of research: basic versus applied research, action research, causal research, and many more.

Across the first two weeks of the course, you’ll gain an overview of different research types, weighing up the advantages and disadvantages of each. You’ll learn what methods work best for what kind of research project.

Understand and evaluate research ethics

Maintaining rigorous ethical standards helps to limit research bias and ensure the impact and practicality of research outcomes.

In Week 3 of the course, you’ll delve into the vital field of research ethics. You’ll examine some real-world case studies of ethical dilemmas in qualitative research, and develop tools for ethically using and evaluating quantitative research.

Define your research problem and come up with a proposal

In the final week of the course, you’ll begin putting theory into practice to define a research problem and write a research proposal. You’ll get expert guidance on the best strategies for developing a meaningful research topic, then seeing it through to application.

You’ll finish the course prepared to begin analysing research data for your own organisation or institution.

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What topics will you cover?

  • Importance of conducting research  
  • Different types of research
  • Research ethics
  • Writing a research proposal
  • Defining a research problem

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Applying different research methods in the research proposal.
  • Exploring the importance of research.
  • Practicing research ethics.
  • Developing meaningful and valuable research topics.

Who is the course for?

This course is designed for anyone hoping to undertake a quantitative or qualitative research project, whether in an academic or a business context.

Covering the methods, procedures, and content of enterprise management research, the course will provide useful skills that can be applied to a wide variety of academic and commercial research projects.

Who will you learn with?

Assistant Professor
Graduate Institute of International Business
College of Business
National Taipei University

Who developed the course?

Taipei Medical University

Taipei Medical University (TMU) has been a leader in Taiwan’s healthcare system for over half a century due to its research, teaching excellence, internationalization and outstanding medical service.

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Ways to learn

Choose the best way to learn for you!

Subscribe & save

$244.99 for one whole year

Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Digital certificate when you're eligible

Cancel for free anytime

Buy this course

$134/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Printed and digital certificate when you’re eligible

Limited access


Sample the course materials

  • Access expires 29 Jun 2024

Find out more about certificates, Unlimited or buying a course (Upgrades)

Sale price available until 3 June 2024 at 23:59 (UTC). T&Cs apply.

Find out more about certificates, Unlimited or buying a course (Upgrades)

Sale price available until 3 June 2024 at 23:59 (UTC). T&Cs apply.

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  • Complete 90% of course steps and all of the assessments to earn your certificate

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