• adelaide

Customer Care Strategies for a New Business

Secure the success of your business as you discover the techniques to better understand your customers in order to retain them.

Join - $134What's included?

365 enrolled on this course

Learn to identify your customer needs

For any new business to succeed, it is vital you know who your customers are and what needs they have.

On this four-week course from the University of Adelaide, you’ll learn the customer care strategies that will help you build a strong customer base, improve retention, and develop a good reputation as a new business.

Guided by industry professionals, you’ll discover how you can identify your customers, understand their needs, and address their pain points with strategies and tools for retention.

Unpack customer retention strategies

You’ll start by learning what a customer retention strategy is and how business reputation informs retention.

Next, you’ll learn techniques to better understand your customers as you discover the importance of dealing with complaints and feedback to ensure better retention.

Learn how to use business analytics to help you succeed

Being able to harness business analytics is crucial in helping you solve business problems.

You’ll learn the business analytics techniques to help you gain key insights you can use to help further develop your customer care strategy.

Discover everything you need to know about business contracts

Finally, you’ll learn how contracts work, including the legalities and steps in a business contract, and how to prepare and protect yourself if anything goes wrong.

By the end of this course, you’ll have the knowledge and practical skills to effectively create a customer care strategy for your new business.

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Skip to 0 minutes and 10 seconds As a new business owner, are you struggling to retain customers and build a strong reputation? Our online course Customer Care Ctrategy for a New Business offers the perfect solution. Customers are the lifeblood of any business, and keeping them happy is critical for long term success. In this course, we will guide you through the essential concepts of customer care and equip you with proven customer care strategies that you can apply right away in your business and create a loyal customer base that keeps coming back. Take the first step towards creating a successful and profitable business and in rolling out Customer Care Strategies course today.

What topics will you cover?

Week 1: Who is your customer and what are their needs?

  • Who are my customers?
  • Customer personas
  • Stakeholder mapping
  • Higher-order motives and values

Week 2: What is a customer retention strategy?

  • What is business reputation?
  • Knowing your customers
  • Retention of current customers
  • Feedback and complaints

Week 3: How can business analytics help you?

  • Understanding data
  • Presenting data
  • Using secondary research and trends

Week 4: What do you need to know about contracts and agreements?

  • Business contracts
  • Legalities of contracts
  • Rammifications of breaching a contract
  • Business protection strategies

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Explain how to identify potential customers and determine their needs to inform how to get new customers once the initial ones are exhausted.
  • Describe how reputation can inform customer retention strategies as part of the customer life cycle.
  • Describe online listening and how basic analytics can help identify customer needs and improve service levels.
  • Explore customer contracts and agreements to determine what you need to know.

Who is the course for?

This course is designed for new or existing business owners who want to learn how to understand and retain their customers.

The content is not industry-specific, which means you can apply what you have learned to any sector.

Who will you learn with?

I am passionate about creating engaging experiences for learners. I currently teach in a Master of Business Administration program. In 2019 I did a TEDx talk and founded a mental health non-profit.

Who developed the course?

The University of Adelaide

The University of Adelaide is a world-class teaching and research institution. They are committed to developing quality students and lifelong learners who are recognised for their skills, creativity, global outlook and ability to succeed.

  • World ranking

    Top 110Source: QS World University Rankings 2023

What's included?

This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Tests to validate your learning
  • Certificate of Achievement to prove your success when you're eligible
  • Download and print your Certificate of Achievement anytime

Still want to know more? Check out our FAQs

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

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Find out what this course is like by previewing some of the course steps before you join:

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