About the course and who's who
More information, about the contributors and the online mentoring team who will be supporting you over the next 3 weeks, is available further down the page after the next section.
About the course
Week 1 - we introduce you to the course, the tutors and how it all works. We examine how businesses can benefit from digital storytelling, the evolving changes in how we behave online, and reflect on the challenges and opportunities that social media offer to marketers.
Week 2 - we discuss developments in the technologies we use, our ownership of digital assets, and the various ‘customer journeys’ we make when purchasing goods and services. How can marketers draw upon these developments to start thinking beyond the standard ‘online’ versus ‘offline’ distinctions?
Week 3 - we examine the opportunities and challenges for marketers in getting value from the vast amount of customer data now generated, at a time when much uncertainty exists about personal privacy and control of online data. We also introduce our research in progress that is examining the potential of web observatories and gamification to help marketers address such concerns.
How to get the most out of our course
We will be encouraging you to learn by …
Connecting with a local and global community of FutureLearners and digital marketing educators
Investigating the latest trends in digital marketing
Contributing to a global gallery of digital marketing stories.
Applying what other people and organisations are learning to your own context
Developing new ideas about how you can make a positive impact
What will the learning experience be like and what can I expect?
This online course consists of a variety of videos, articles, discussions and activities. We encourage you to reflect upon your experience of digital marketing, the ideas you encounter and to share your own thoughts, stories and reflections with others on the course.
You will be asked to create and share digital assets through interactive exercises and to post a short piece at the end of the course reflecting on what you have learned and how you will make use of the skills you have acquired. If you choose not to share your experiences, that is fine too.
You will benefit the most if you share your thoughts, ideas and stories as you go through the course. So, don’t be shy. Share your stories using a range of media, putting your interaction and relationship-building skills into practice.
Your online mentoring team
Other contributors from the University of Southampton
Gareth Beeston, Reuben Binns, Ian Brown, Tom Chapman (now University of South Wales), Victor Naroditskiy, Madeline Paterson, Chris Phethean, Sebastian Stein, Vanissa Wanick, Rebecca Watkins (now Cardiff University) and Julia Wolny.
Jeni Bremner, CEO of European Health Management Association (EHMA)
Steve Killick, Psychologist & storyteller
Simon Perry, Publisher, OnTheWight
Alan Rae Chairman of Fletching Glasshouses
Howard Scott Digital Brand Strategist and COO, Mobileize
You can follow them by clicking the links to their FutureLearn profile pages and selecting ‘follow’. That way, you’ll be able to see all the comments that they make. Short biographies are available from a link at the bottom of this page.
© University of Southampton 2015