This course is intended for those with an interest in digital marketing, and does not require any previous experience of the subject.
However, the depth of thinking and analysis will be at an undergraduate level, thus making this an ideal taster course should you be:
- considering whether to pursue a more formal study programme in this subject area
- wondering if digital marketing is the career for you
- currently working in a more “traditional” marketing role and wanting to find out more about what’s changing