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Structuring a presentation

Claire’s presentation consists of the five sections shown in the image. By dividing the content into sections, Claire is able to clearly communicate her claim that Moving Earth Leasing should be adopted.

structure of Claire's presentation showing how sections refer to each other and link together: Introduction, overview; part 1, evaluation of present; part 2, Evaluation of proposal; part 3, comparison; conclusion, summary of main points.
© The Open University

In the introduction, Claire states her claim that Moving Earth Leasing is an effective financial tool, and briefly outlines the contents of the three parts of the body of her talk. The links between the introduction and the body are illustrated by the three arrows on the left of the diagram.

The body of Claire’s presentation is divided into three parts. The content of each part of the body of the presentation aims to prove that the claim made by Claire in the introduction is valid.

In her conclusion, Claire restates her claim and links back to the points made in the body of her presentation and in the introduction. The link between the conclusion and each part of the presentation is illustrated by the arrows on the right of the diagram. Finally, Claire states how she plans to move her project forward.

In the presentation, Claire communicates its structure by using signposting phrases. For example, when introducing the first section, Claire says ‘I’d like to start by looking at … ’, and when moving to the second section, she says ‘Let’s now turn to … ’. These phrases allow her to link the parts of her talk clearly and explicitly and help the audience to follow her argument.

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This article is from the free online course:

Business Fundamentals: Effective Communication

The Open University