Weekly study3 hours
Event Management in Tourism and Hospitality
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Gain the tools and techniques to organise events from start to finish
What does it mean to organise events? Who can do it? And what do you need to get started?
This four-week course will take you into the dynamic and varied world of event organisation, giving you all the tools you need to plan, organise, and execute events.
Develop your practical event management skills
On this course, you’ll develop the necessary skills needed for every step of the event management process, from client meetings and planning to budgets and coordinating different suppliers.
You’ll also learn how to design an event control board, allowing you to manage all of your event’s information and helping you ensure your proposed results.
Discover the different types of events and how they vary from each other
There are many different types of events, each with its own requirements and best practices. In order to keep a client happy and make sure the event is successful, you need to understand each type of event and how to organise them.
You’ll delve into the basics of each event type and the essential needs of an event depending on whether they are social, business, or cultural events.
Explore strategies to approach event communication, press, and publicity
Communicating everything you need to for an event can be a daunting challenge. Between press, publicity, and general comms, there’s a lot to balance.
You’ll look at the common challenges found in event communication before learning how to formulate communication strategies that plan for and overcome these obstacles.
- Roles of the organiser
- Target audiences
- Client meetings
- Communication. Press. Publicity.
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Interpret the event organisation as a subsystem of the Hospitality and Tourism system.
- Recognise the characteristics of each type of event.
- Develop the necessary skills to plan, organise and carry out events.
- Design an event control board, with the aim of ensuring the proposed results.
- Identify the challenges and strategies in event communication.
Who is the course for?
This course is designed for anyone with an interest in the tourism and hospitality sector. It will be especially useful to university students currently studying hospitality or for any professionals in the industry.
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