Duration
4 weeksWeekly study
3 hours
Event Management in Tourism and Hospitality
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Gain the tools and techniques to organise events from start to finish
What does it mean to organise events? Who can do it? And what do you need to get started?
This four-week course will take you into the dynamic and varied world of event organisation, giving you all the tools you need to plan, organise, and execute events.
Develop your practical event management skills
On this course, you’ll develop the necessary skills needed for every step of the event management process, from client meetings and planning to budgets and coordinating different suppliers.
You’ll also learn how to design an event control board, allowing you to manage all of your event’s information and helping you ensure your proposed results.
Discover the different types of events and how they vary from each other
There are many different types of events, each with its own requirements and best practices. In order to keep a client happy and make sure the event is successful, you need to understand each type of event and how to organise them.
You’ll delve into the basics of each event type and the essential needs of an event depending on whether they are social, business, or cultural events.
Explore strategies to approach event communication, press, and publicity
Communicating everything you need to for an event can be a daunting challenge. Between press, publicity, and general comms, there’s a lot to balance.
You’ll look at the common challenges found in event communication before learning how to formulate communication strategies that plan for and overcome these obstacles.
What topics will you cover?
- Roles of the organiser
- Target audiences
- Client meetings
- Planning
- Budget
- Catering
- Communication. Press. Publicity.
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Interpret the event organisation as a subsystem of the Hospitality and Tourism system.
- Recognise the characteristics of each type of event.
- Develop the necessary skills to plan, organise and carry out events.
- Design an event control board, with the aim of ensuring the proposed results.
- Identify the challenges and strategies in event communication.
Who is the course for?
This course is designed for anyone with an interest in the tourism and hospitality sector. It will be especially useful to university students currently studying hospitality or for any professionals in the industry.
If you want to deepen your understanding further, you may be interested in these courses from the same provider that share the same overall learning outcomes:
Who will you learn with?
She has a degree in Ceremonial. Director of her own company, specialized in corporate and social events. In recent years, she has dedicated herself to teaching in private and state universities.
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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