Transform AI Investments into Sustainable Competitive Advantage

Designed for senior executives seeking to move beyond AI experimentation and achieve measurable business results. It provides a practical, leadership-focused approach to transforming generative AI investments into sustainable competitive advantage.

You will learn how to drive organisational change, apply a proven six-action framework to create business value, manage innovation and risk responsibly, and prepare an AI-ready workforce. The course concludes with a strategic roadmap to help leaders capture and defend market position through effective AI capabilities.

You’ll access learning content and practical activities online through Amazon Web Services (AWS), alongside your FutureLearn course experience, giving you direct access to AWS learning as you progress.

Syllabus

Week 1
An Executive's Guide to Generative AI Success
- An Executive's Guide to Generative AI Success
  In this activity, you will review a six-action executive framework to scale generative AI, covering infrastructure, data products, workforce transformation, risk governance, and rapid strategic execution.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

Discuss organizational AI transformation that creates sustainable competitive advantage
Define the six-action framework to transform AI investments into business value
Understand innovation and risk management in AI deployment
Prepare an AI-ready workforce that directs AI systems effectively
Summarize a strategic roadmap for capturing market position through AI capabilities

Who is the course for?

This course is ideal for CEOs, board members, C-suite leaders, business unit heads, digital transformation leaders, and senior managers overseeing innovation, data, or technology initiatives.

Who developed the course?

Amazon Web Services (AWS)

AWS is the world’s most comprehensive cloud, enabling organizations to accelerate innovation, reduce costs, and scale more efficiently.

What's included?

Amazon Web Services (AWS) are offering everyone who joins this course a free digital upgrade, so that you can experience the full benefits of studying online for free. This means that you get:

Unlimited access to this course

Includes any articles, videos, peer reviews and quizzes

A PDF Certificate of Achievement to prove your success when you’re eligible

Learning on FutureLearn

Your learning, your rules

Courses are split into weeks, activities, and steps to help you keep track of your learning
Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

Experience the power of social learning, and get inspired by an international network of learners
Share ideas with your peers and course educators on every step of the course
Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

As you work through the course, use notifications and the Progress page to guide your learning
Whenever you’re ready, mark each step as complete, you’re in control
Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn