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How to Fundraise: A Guide to Fundraising for Non-Fundraisers

Get a practical guide to fundraising and learn tips on everything from preparing your fundraising story to processing donations.

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Design a fundraising strategy to help your group or charity take the next step

On this course, you’ll get practical advice on how to fundraise whether you work for a non-profit or charity, or you volunteer in a community organisation.

Using evidence-based fundraising research, you’ll learn who gives, how they do it, and why they do so.

As you explore the fundraising process, you’ll build skills in fundraising management and learn how to create a fundraising strategy that works for your organisation.

The course will help you to take the next step in raising the money and support that your cause, charity, group, or non-profit organisation needs to thrive.

For live tutor interaction, join the course 14 February – 6 March 2022.

What topics will you cover?

  • Why and how people give to charity, as well as other sources of voluntary funding and how to access it.
  • How emotional and socially sensitive fundraising facilitates effective giving to your organisation.
  • Preparing your organisation or group to fundraise effectively – establishing how much time and money you will need and who will need to be involved.
  • Creating and communicating your own fundraising story.
  • Receiving donations and looking after your donors well.
  • Developing a sustainable, long-term fundraising plan suited to your needs.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Identify why and how people and groups would want to give to your cause or organisation.
  • Assess which methods of asking people to give are most suited to your organisation.
  • Explore how to be emotionally and socially skilled facilitators of giving to your organisation.
  • Develop your organisation’s stories in a way that will motivate people and groups to become loyal supporters.
  • Investigate how to sensitively and effectively manage the fundraising process including processing donations and managing data.
  • Design a fundraising strategy and plan that works for your organisation and be confident about what to do next.

Who is the course for?

This course is designed for anyone who would like to learn how to fundraise more effectively.

The course will be particularly useful for leaders and members of small charities or non-profit organisations, local branches of larger charities, volunteer-led groups and community organisations, as well as inexperienced or new fundraisers.

Who will you learn with?

Ali is Director of Studies for the MA in Philanthropic Studies at the Centre for Philanthropy. Her research focuses on voluntary action, donor socialisation and children's charities.

Beth worked as a fundraiser and charity manager for a decade before co-founding the Centre for Philanthropy in 2008 where she now leads a team conducting research and teaching courses on philanthropy.

Stuart is a fundraising consultant specialising in high-value giving (trusts, major donors and corporates) and faith based charities, and a current MA student at Kent University.

Who developed the course?

The University of Kent

The University of Kent, the UK’s European university, is one of the country’s most dynamic universities. Established in 1965, it now has 19,850 students studying at its various campuses.

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Pears Foundation
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  • Access to ALL eligible short courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Digital certificate when you're eligible

Buy this course

$54

One-off payment

Unlock your expertise

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Printed and digital certificate when you’re eligible

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