Skip to 0 minutes and 17 seconds Hello and welcome to this course. On understanding fundraising. I am Dr Leslie Albright and I’m a researcher here at the Center for Philanthropy at the University of Kent in the United Kingdom. I research gifting practices and fundraising in the not for profit sector and the charitable world. I also teach on our Arts and Science, a fundraising module that is part of our master’s in philanthropic studies. The aim of this course is to take the understanding and learning that we have gained about giving practices and fundraising here at the center of Philanthropy through a decade of research and engagement with charities worldwide, and help you develop your own unique fundraising plan that is suited to you and your organization.
Skip to 0 minutes and 55 seconds Whilst much of what we will discuss here has a uniquely British flavor, you will be encouraged to reflect on how the UK context mirrors your own situation. We will do our best to provide as many international resources and examples as possible, but we also urge you to share your own experiences through the forums and the opportunities to share. Over the next three weeks, you will be guided through a series of giving and asking and how to apply these to developing your own fundraising plan by the experts here in the Center for Philanthropy, as well as experienced practitioners in the field.
Skip to 1 minute and 27 seconds We will provide a range of resources that will help you hone your fundraising skills whilst you develop your own fundraising story and plan. You will be invited to share feedback and discuss your ideas and experiences at regular intervals. So please be assured that you won’t just be subject to us talking to you. But most importantly, we hope that you enjoy this course and that you are provided with the confidence to develop your own successful fundraising journey.
