Understand the Strategic Value of Generative AI

Explore the foundations of generative AI and discover how it can create business value across the enterprise. Through practical AWS examples, you’ll examine key concepts, terminology, and AI services that support informed decision-making and business innovation.

Drive Enterprise AI Adoption with Confidence

Build on your understanding by exploring the strategic considerations for adopting generative AI within your organisation. Discover how to choose the right AWS AI services, prepare your enterprise for implementation, and support successful AI initiatives with confidence.

You’ll access learning content and practical activities online through Amazon Web Services (AWS), alongside your FutureLearn course experience, giving you direct access to AWS learning as you progress.

Syllabus

Week 1
Generative AI for Executives
- Generative AI for Executives
  In this activity, you'll learn generative AI concepts, strategic decision-making, enterprise readiness, and how to choose AWS services like Bedrock, SageMaker, and QuickSight, tailored for executives and business leaders.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

Explain the terms and concepts related to generative AI.
Recognize the strategic decisions that need to be made when building a generative AI solution.
Identify which AWS generative AI services to use depending on your use case.
Identify how to prepare the enterprise to use generative AI successfully.

Who is the course for?

This course is ideal for Executives, Non-technical business leaders and Business decision-makers and technical decision-makers

Who developed the course?

Amazon Web Services (AWS)

AWS is the world’s most comprehensive cloud, enabling organizations to accelerate innovation, reduce costs, and scale more efficiently.

What's included?

Amazon Web Services (AWS) are offering everyone who joins this course a free digital upgrade, so that you can experience the full benefits of studying online for free. This means that you get:

Unlimited access to this course

Includes any articles, videos, peer reviews and quizzes

A PDF Certificate of Achievement to prove your success when you’re eligible

Learning on FutureLearn

Your learning, your rules

Courses are split into weeks, activities, and steps to help you keep track of your learning
Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

Experience the power of social learning, and get inspired by an international network of learners
Share ideas with your peers and course educators on every step of the course
Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

As you work through the course, use notifications and the Progress page to guide your learning
Whenever you’re ready, mark each step as complete, you’re in control
Complete 90% of course steps and all of the assessments to earn your certificate

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