China’s Role in Global Tourism Development

Understand the recent history of tourism in China and explore global tourism trends including medical tourism and smart tourism.

  • Duration 5 weeks
  • Weekly study 4 hours
  • Learn Free
  • Extra benefits From $64 Find out more

Explore global tourism development trends and its sustainability

Globally tourism is one of the fastest-growing industries with one out of eleven jobs being created by the travel and tourism industry (World Travel & Tourism Council, 2016).

On this course, you will explore global tourism development since the end of World War II in 1945.

You will explore a wide range of subjects, including tourism development in China since 1978, China’s Belt and Road Initiative and its implications for the global tourism industry.

You’ll also consider the sustainability of tourism development, and look at current tourism trends like medical tourism and smart tourism.

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Skip to 0 minutes and 23 secondsWelcome to the very first course of international tourism management. My name is Hanqin Qiu, a distinguish professor and dean from the college of tourism and service management, at Nankai University in China. Globally, tourism has been one of the fastest growing industries. Contributing more that 10% of the global GDP. Every one out of the 11 jobs was created by the travel and tourism industry. In this course, named China's Role in Global Tourism Development. The following tops will be covered, Global tourism development since the end of world war II in 1945, Tourism development in China since its open door policy in 1978. China's Belt and Road Initiative, and its implications for the global tourism industry.

Skip to 1 minute and 20 secondsThe sustainability of tourism development, and some current issues in tourism development globally. Each of these sections will be taught by me, together with few other leading professors and industry leaders in their respected field. Together, we will bring you the most update knowledge in global tourism development.

Skip to 1 minute and 46 secondsPlease sign up for the course and join us online.

What topics will you cover?

  • Tourism Development: Past, Present, And Future
  • The Belt and Road Initiative: Building A New Pattern of International Tourism
  • Tourism Development in China
  • Sustainable Tourism Planning and Tourism Impacts
  • Medical Tourism
  • Perception of Risk and Travel Decisions
  • Smart Tourism
  • Regional and global case examples

When would you like to start?

Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more

  • Available now

What will you achieve?

By the end of the course, you'll be able to...

  • Assess how the tourism industry started globally, and then move to the development trends of tourism in Asia
  • Discuss the historial tourism development in China since its open door policy in 1978
  • Classify different stages of tourism development based on its characteristics at different stages of economic, social, and political development
  • Assess the current issues on tourism development such as smart tourism, medical tourism, and sustainability of tourism
  • Apply your understanding of the tourism industry from global, regional, and local perspectives into the daily operation of the tourism business

Who is the course for?

This course is for anyone interested in global tourism trends. Experience in the hotel or tourism industry isn’t necessary but might be useful.

Who will you learn with?

Hanqin Qiu

Hanqin Qiu

Dr. QIU, Hanqin is the Distinguished Professor at Nankai University, the Dean of College of Tourism and Service Management.

Carson Lewis  Jenkins

Carson Lewis Jenkins

Visiting Professor at College of Tourism and Service Management, Nankai University

Peter Yuen

Peter Yuen

Professor and Dean, College of Professional & Continuing Education, The Hong Kong Polytechnic University

Jiaying Lyu

Jiaying Lyu

My research interests lie in the areas of international tourism, tourism marketing and tourist behavior tourism innovation, aging and tourism.

Who developed the course?

Nankai University

The college of Tourism and Service Management occupies its own building with a hotel nearby. It has about 500 undergraduate and 185 postgraduate students with 38 academic staff and 38 support staff.

The Global Travel and Tourism Partnership (GTTP)

GTTP is a project of Global Initiatives, Inc. a non-profit organization established in 1996.

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  • Access to this course for 7 weeks


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