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China’s Role in Global Tourism Development

Understand the recent history of tourism in China and explore global tourism trends including medical tourism and smart tourism.

3,341 enrolled on this course

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  • Duration

    5 weeks
  • Weekly study

    4 hours

Explore global tourism development trends and its sustainability

Globally tourism is one of the fastest-growing industries with one out of eleven jobs being created by the travel and tourism industry (World Travel & Tourism Council, 2016).

On this course, you will explore global tourism development since the end of World War II in 1945.

You will explore a wide range of subjects, including tourism development in China since 1978, China’s Belt and Road Initiative and its implications for the global tourism industry.

You’ll also consider the sustainability of tourism development, and look at current tourism trends like medical tourism and smart tourism.

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Skip to 0 minutes and 23 seconds Welcome to the very first course of international tourism management. My name is Hanqin Qiu, a distinguish professor and dean from the college of tourism and service management, at Nankai University in China. Globally, tourism has been one of the fastest growing industries. Contributing more that 10% of the global GDP. Every one out of the 11 jobs was created by the travel and tourism industry. In this course, named China’s Role in Global Tourism Development. The following tops will be covered, Global tourism development since the end of world war II in 1945, Tourism development in China since its open door policy in 1978. China’s Belt and Road Initiative, and its implications for the global tourism industry.

Skip to 1 minute and 20 seconds The sustainability of tourism development, and some current issues in tourism development globally. Each of these sections will be taught by me, together with few other leading professors and industry leaders in their respected field. Together, we will bring you the most update knowledge in global tourism development.

Skip to 1 minute and 46 seconds Please sign up for the course and join us online.

What topics will you cover?

  • Tourism Development: Past, Present, And Future
  • The Belt and Road Initiative: Building A New Pattern of International Tourism
  • Tourism Development in China
  • Sustainable Tourism Planning and Tourism Impacts
  • Medical Tourism
  • Perception of Risk and Travel Decisions
  • Smart Tourism
  • Regional and global case examples

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Assess how the tourism industry started globally, and then move to the development trends of tourism in Asia
  • Discuss the historial tourism development in China since its open door policy in 1978
  • Classify different stages of tourism development based on its characteristics at different stages of economic, social, and political development
  • Assess the current issues on tourism development such as smart tourism, medical tourism, and sustainability of tourism
  • Apply your understanding of the tourism industry from global, regional, and local perspectives into the daily operation of the tourism business

Who is the course for?

This course is for anyone interested in global tourism trends. Experience in the hotel or tourism industry isn’t necessary but might be useful.

Who will you learn with?

Dr. QIU, Hanqin is the Distinguished Professor at Nankai University, the Dean of College of Tourism and Service Management.

Visiting Professor at College of Tourism and Service Management, Nankai University

Professor and Dean, College of Professional & Continuing Education, The Hong Kong Polytechnic University

My research interests lie in the areas of international tourism, tourism marketing and tourist behavior tourism innovation, aging and tourism.

Who developed the course?

Nankai University

The college of Tourism and Service Management occupies its own building with a hotel nearby. It has about 500 undergraduate and 185 postgraduate students with 38 academic staff and 38 support staff.

  • Established

  • Location

    Tianjin, China
  • World ranking

    Top 210Source: ShanghaiRanking Academic Ranking of World Universities 2021

The Global Travel and Tourism Partnership (GTTP)

GTTP https://www.gttp.org is a project of Global Initiatives, Inc. https://www.globalinitiatives.org a non-profit organization established in 1996.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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