Online course in Business & Management

How to Perform a Hotel Market Analysis and Valuation

Learn how to gather and process data for a comprehensive hotel market analysis.

Learn the skills necessary for being part of a hotel development team

Hotel companies, owners and lenders are looking for people that can assemble market data, run software models and determine whether a market will support a hotel.

On this course you will develop the tools and knowledge to help you become one of these people, learning how to create a comprehensive hotel market study. You will learn about estimating the value of different types of hotels using hotel valuation software and understand the basics of doing financial projections.

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Skip to 0 minutes and 1 secondDo you know at any given time there are thousands of hotels being planned all over the world? Do you know that a hotel market analysis and valuation is an essential component of every new hotel development?

Skip to 0 minutes and 22 secondsWould you like to be part of the hotel planning process by performing the hotel market analyses and valuations? If so, this course is designed to give you the tools and knowledge to be part of the hotel development team. Hotel companies, owners and lenders are looking for talent that can assemble data, run the software models and determine whether a market will support a new hotel. If you have any type of hotel or real estate experience, if you are a general manager or asset manager or just want to learn a new skill set- completing this course is your first step towards understanding the process of performing these important studies.

Skip to 1 minute and 8 secondsIn addition to learning the theory behind hotel market analysis and valuations, the course focuses on the software needed to analyze a market and estimate value. You will work extensively with these models and by the end of the course, you will be able to complete your own hotel study. The software models are for you to keep and will become an important tool in your professional toolbox.

Skip to 1 minute and 37 secondsI am Steve Rushmore Founder of HVS- the worlds largest hospitality consulting organization. We have performed thousands of these studies and are the developers of the software used in this course. I look forward to sharing my knowledge and experience with you and perhaps someday you can be part of my team.

What topics will you cover?

  • Applying the method and various procedures for gathering, analyzing and processing data into a comprehensive market study.

  • Estimate the value of all types of hotels using Hotel Valuation Software, to do a Financial projection and Hotel valuation.

When would you like to start?

Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more

What will you achieve?

By the end of the course, you'll be able to...

  • Perform hotel market studies
  • Produce financial forecasts
  • Evaluate income approach valuations
  • Develop a supportable estimate of operating performance and value by utilizing Hotel Valuation Software

Who is the course for?

This course is for managers and professionals with financial or operational responsibility of hotel real estate, investments, financing, or asset management including asset managers and portfolio managers. It will also be useful for hotel owners, investors and operators, general managers bankers, or anyone interested in understanding hotel development or financial plans.

What software or tools do you need?

Access to Microsoft Excel would be useful.

Who will you learn with?

Stephen Rushmore

Stephen Rushmore

Steve is the founder of HVS-a global hotel consulting organization with offices around the world. He frequently lectures on hotel trends, he has spoken at the Cornell hotel schools and the HBS

Who developed the course?

Glion Institute of Higher Education is ranked number five in the world’s top institutions for hospitality management, and number one for employer reputation. It has campuses in Switzerland and London.

What's included?

This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Test to validate your learning
  • Certificate of Achievement to prove your success when you're eligible
  • Download and print your Certificate of Achievement anytime
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