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How to Get Your Feature Articles Published

Learn how to research, write, and pitch a winning story to get your feature article published in a major publication.

525 enrolled on this course

Female journalist writing up a news article for publication.

How to Get Your Feature Articles Published

525 enrolled on this course

  • 4 weeks

  • 3 hours per week

  • Accreditation available

  • Digital certificate when eligible

  • Introductory level

Find out more about how to join this course

The CPD Certification Service

This course has been certified by the CPD Certification Service as conforming to continuing professional development principles. Find out more.

Turn your ideas into award-winning features

Are you a journalist or writer with a winning idea for a feature article? Do you want guidance on how to research, write, and pitch a 600- to 2,000-word piece?

This four-week crash course from the University of Lincoln provides a comprehensive overview of the feature writing process. From finding your voice and identifying a market, to grabbing your audience’s attention and convincing editors, you’ll get the tips you need to see your idea through to publication.

Get expert guidance from a published journalist

Your mentor on this course is Jason Whittaker, a published journalist and nonfiction writer who has spent 20 years helping budding journalists get their work published.

He’ll introduce you to the world of creative nonfiction, and share his own insights and experience from the field.

Understand the landscape for creative nonfiction

You’ll begin the course by considering the different markets for publications and their respective target audiences.

Whether you want to publish your piece online or in print, in a magazine, a paper, or a news platform, you’ll learn how to tailor your writing to a given market and audience.

Learn how to research, write, and pitch a feature article

In the second half of the course, you’ll begin expanding your journalistic toolkit. You’ll hone your research and writing skills, and learn how to reel readers in right from your introduction.

Last but not least, you’ll take a closer look at the pitching process. You’ll discover what editors are looking for in features, and how to write a pitch they can’t ignore.

By the end of the course, you’ll be equipped and ready to take your first steps as a creative nonfiction writer.

Download video: standard or HD

Skip to 0 minutes and 3 seconds With the explosion of online magazines, news sites, blogs and publications reaching bigger audiences, the need for writers to create compelling features and content is greater than ever. I’m Professor Jason Whitaker from the University of Lincoln. I’ve been writing and publishing for more than 30 years and teach students how to write and pitch non-fiction and features. This course is for writers who are looking to get their features published in a wide variety of publications and will show you where the opportunities exist to sell your work. The course will explore how to identify potential markets for your writing, finding the right voice for your work, and how to pitch ideas to edit us.

Skip to 0 minutes and 42 seconds You will explore effective ways to research your features as well as techniques for getting readers attention quickly. You need no prior experience pitching and publishing with magazines, just a willingness to find new ways to get your words out there and in front of an audience. If you are looking to develop your awareness of how to write features, what editors are looking for, and how to develop your writing skills, then this is the course for you. Feature writing can be a great way for a writer of any kind to make a living from their work, and this course will show you how to enhance your skills for getting published.


  • Week 1

    An Introduction to Creative Nonfiction

    • Overview and Getting Started

      What this course covers, and an introduction to writing nonfiction features.

    • Why Write Creative Nonfiction?

      Creative nonfiction is a very wide field that includes a range of forms and topics, from short features to full-length books. Here we will concentrate on the most common form, articles between 600-2000 words.

    • Varieties of Non Fiction

      The market for non fiction is huge, so one of the first steps to getting published is to understand what it is that you want to write and what else is out there.

    • What Will You Write?

      Now it’s time to put into practice the information you have learned this week. At the beginning of the session, we asked you to talk about what you wanted to write – now we want you to return to that piece.

    • Summary of Week 1

      Congratulations on completing Week 1 of How to Get Your Feature Articles Published!

  • Week 2

    Understanding Markets

    • Understanding Markets

      The vast majority of nonfiction publications are highly segmented, that is they cater for specialist audiences or sections of the general population. This activity helps you consider a market for your work.

    • Finding the Right Style

      The next step for tailoring your writing to particular publications is to work out how your own voice or style can fit in with what they publish.

    • Summary of Week 2

      Congratulations on completing Week 2 of How to Get Your Feature Articles Published!

  • Week 3

    Researching and Writing Features

    • Gathering Information: Research and Interviews

      To create compelling features and make convincing arguments, you need to know what you’re talking about, including knowing who to speak to. This week considers your options for gathering information.

    • Writing from Life/Life Writing

      One of the most common types of feature is one which draws on real-life experiences, whether your own or those of others. In this section, we’ll consider how to use writing about your own life as a way to improve your writing.

    • Writing Intros

      Getting your readers' attention is one of the hardest tasks you'll face, which is why writing an introduction to your feature is probably what you'll spend most time doing.

    • Summary of Week 3

      Congratulations on completing Week 3 of How to Get Your Feature Articles Published!

  • Week 4

    Pitching to Editors

    • Finding Your Way Around a Publication

      The first step of getting your work in front of an editor is to know who you are pitching to. Larger publications will use sections and desks to organise content, and for your work to be read it must reach the right person.

    • Do's and Don'ts of Pitching

      When pitching your article, there are a number of simple tips you should follow if you want to have a better chance of an editor opening your email and reading your pitch.

    • Writing your Pitch

      In this activity, we'll look at some sample pitches and then set you to work writing your own.

    • Summary of Week 4

      Congratulations on completing Week 4 of How to Get Your Feature Articles Published!

Who is this accredited by?

The CPD Certification Service
The CPD Certification Service:

The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Identify specialist audiences and markets.
  • Demonstrate how to find the right voice and style for a particular market and audience.
  • Modify your article introductions to make them more effective.
  • Evaluate and adapt your pitch ideas to promote more effectively to editors.

Who is the course for?

This course is designed for aspiring journalists and writers of creative nonfiction who want to get a 600 to 2,000-word feature published in print and online magazines and news platforms.

It is particularly aimed at first-time writers hoping to begin a career in creative nonfiction.

Who will you learn with?

Who developed the course?

University of Lincoln

The University of Lincoln is rated in the top 20 UK universities for student satisfaction in the Guardian University Guide 2022 and the Complete University Guide 2022.

  • Established

  • Location

    Lincoln, Lincolnshire, UK

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Ways to learn

Choose the best way to learn for you!

Subscribe & save

$349.99 for one year

Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Digital certificate when you're eligible

Cancel for free anytime

Buy this course

$109/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Printed and digital certificate when you’re eligible

Limited access


Sample the course materials

  • Access expires 14 Jul 2024

Find out more about certificates, Unlimited or buying a course (Upgrades)

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