Weekly study3 hours
How to Launch Your Own Food Product
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Explore the food product development process from planning to promotion
Launching a food product involves in-depth planning, creativity, and knowledge of the market you’re trying to break into.
On this five-week course, you’ll discover how to plan and produce your very own product. With guidance from the International Culinary Studio, you’ll learn the intricacies of creating a food product and launching it into the local food market.
Research market trends and identify business opportunities in the food industry
By exploring current food market trends, you’ll be able to identify any gaps in the market where your product could thrive.
You’ll use market research methods to develop your product ideas, collect feedback, and adapt your plan as you progress through production.
Discover the processes involved in bringing a food product to life from branding designs to food packaging ideas
A number of processes involved in launching a food product may be missed by inexperienced entrepreneurs starting out in the food production industry.
On this course, you’ll be guided through every step to ensure you take advantage of each opportunity. You’ll learn how to develop prototypes, explore costing processes, and design branding, packaging, and labelling for your product.
Using consumer testing and pilots, you’ll create a final food product that reflects your target audience’s values, as well as your own brand identity.
Develop a marketing plan to allow your home business to break into the local food industry
Drawing on market research feedback throughout the process, you’ll design a detailed marketing plan to promote your product once it has been finalised, to reach target consumers.
By the end of this course you will understand how to develop, produce, and launch a food product, as well as having the skills to promote your product within the local market.
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Investigate market trends and demand and determine development opportunities for local food products.
- Research, develop and produce food products using local and seasonal ingredients packaging and labelling.
- Calculate product costs and perform cost analysis to determine product profit margins.
- Design, develop and launch a new food product.
- Develop a plan of promotional activities for food products within the local market.
Who is the course for?
This course is designed for anyone who wants to develop and market their own food product, including shop owners and market traders.
This course may also interest chefs who want to introduce new dishes or products to their menu or offering.
What software or tools do you need?
To take part in this course you should have access to any equipment and produce that you need to develop and launch your own food product.
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