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How to Make and Sell Your First Immersive Experience

Explore how to make and market an immersive experience that makes full use of immersive technology and extended reality (XR).

How to Make and Sell Your First Immersive Experience

Understand the essentials of immersive creative technology

From augmented reality to immersive audio, immersive experiences are increasingly popular both for recreation and for brands looking to build a deeper connection with their audience.

On this course, you’ll get introduced to extended reality and immersive experience techniques, allowing you to create and market your first immersive experience.

Discover tools and techniques for immersive storytelling

You’ll delve into the world of immersive storytelling, learning the narrative techniques at your disposal to engage in storytelling in 3D spaces, understanding how this differs from traditional media.

Explore the role of real-time game engines in creating cutting-edge immersive and extended reality experiences, and reflect on the processes of immersive production.

Experiment with different immersive mediums

Alongside experts in immersive storytelling from StoryFutures Academy – the UK’s National Centre for Immersive Storytelling, run by the National Film and Television School and Royal Holloway – you’ll experiment with a variety of immersive mediums, including augmented reality and 360 filmmaking and editing.

You’ll also learn how to record binaural sound, and create truly immersive audio – a vital tool in immersive narratives.

Build an immersive experience marketing and distribution strategy

Once you’ve got to grips with the techniques at your disposal, you’ll dive into how to create a killer marketing campaign – ensuring that your first immersive experience finds the audience it deserves.

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What topics will you cover?

  • An introduction to Immersive Production
  • An introduction to 360 Filmmaking and Editing
  • An introduction to Real Time Game Engines
  • An introduction to making Augmented Reality
  • An introduction to Immersive Sound
  • An introduction to Marketing Immersive Experiences

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

What will you achieve?

By the end of the course, you‘ll be able to...

  • Evaluate the creative and technical possibilities of Augmented and Virtual Reality for immersive productions and know the importance of a user journey in immersive storytelling
  • Engage the techniques available in a 360 film director's tool box and know how to use these techniques to direct the audience's gaze in a 360 film
  • Compare and apply the filming techniques used for 16:9 traditional filmmaking with techniques used for 360 filmmaking
  • Create a storyboard and shotlist for a 360 shoot
  • Explore the importance of game engines for immersive production and identify the most important game engines in the industry
  • Identify the Virtual Reality creation toolbox available within the Unity Game Engine
  • Demonstrate the ability to upload a pre-existing Unity Project and view it in a headset
  • Assess the conceptual and technical parameters of contemporary creative Augmented Reality (AR) practice
  • Develop your own creative skills in using a marker-based AR system
  • Evaluate some of the different opportunities that AR and VR offer for immersive storytelling
  • Demonstrate a knowledge of the spatialisation of immersive sound
  • Explain the key techniques for capturing and synthesising Immersive Sound including the hardware and software needed
  • Evaluate the foundations of Dynamic Audio
  • Apply the concept and key tools of Cultural Entrepreneurship
  • Interpret how to structure creative ideas clearly and communicate them to collaborators, commissioners and funders in the form of a Pitch Deck
  • Identify the role of Social Media, including crowdfunding, in telling a story about your project, building a follower base and getting funding for your ideas

Who is the course for?

This course is for those who want to start creating and distributing their own immersive experience.

You might have experience as a graduate or freelancer working in areas of media including filmmaking, sound design, or theatre and have an interest in exploring immersive creative technology such as virtual reality, augmented reality, 360 filmmaking, and binaural audio. You may be interested in telling stories in 3D virtual spaces, but don’t know where to start.

Who will you learn with?

Immersive Director/Executive Producer and Course Director MA Immersive Storytelling Royal Holloway, University of London

Neil is a Creative Technologist with StoryFutures Academy, the National Centre for Immersive Storytelling. He has a background in game development and digital production in the arts.

Sophie Dixon is a Co-founder of Mnemoscene, creating innovative experiences to engage and inspire. She has a background in artistic research and filmmaking and is a lecturer in film and games design.

Who developed the course?

National Film and Television School

The National Film and Television School is one of the best and most respected film, television and new media schools in the world.

Royal Holloway, University of London

Queen Victoria presided over the grand opening of Royal Holloway in 1886. Since then the College has continued to grow in size and status to become one of the top research-led institutions in the UK.

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  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
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  • Complete 90% of course steps and all of the assessments to earn your certificate

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