How to Measure, Reduce, and Offset your Company’s Carbon Footprint
Explore the different carbon footprint modelling tools
No matter how many green practices you have in place, companies still produce at least some carbon in their operations.
On this six-week course, you’ll be guided through the terminology, measurement techniques, and reduction strategies for your company’s carbon footprint.
You’ll start by examining different carbon footprint modelling tools before a step-by-step guide will help you model your own Scope 1, Scope 2, and Scope 3 carbon footprint.
Learn how to reduce and offset your carbon footprint
You’ll explore common strategies for reducing your carbon footprint before examining how and where your company can offset its carbon footprint.
This course will help you navigate the confusing carbon offset landscape to help you find the scheme that works best for you and your business.
With strategies in place, you’ll learn how to track your reductions and create dashboards to report on your progress, improving your brand reputation and showing your customers you’re committed to your green initiatives.
Discover other pledges and environmental sustainability initiatives with the experts at MSQ
Guided by the Chief Sustainability Officer at MSQ, you’ll finish the course with the knowledge and confidence to implement carbon reduction and offsetting strategies and help influence others to do the same.
|If you upgrade on this course, we will offset 1 tonne of carbon, as well as plant 5 trees supported by Ecologi. These trees will be sequestering carbon well into the 2050s – helping you leave a carbon offsetting legacy long after you’ve finished with us! See our progress so far.|
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Describe key terminology used when discussing carbon footprints.
- Compare different options for official carbon offsetting.
- Explore how to model your Scope 1, Scope 2 and Scope 3 carbon footprint.
- Engage with how to set a carbon reduction strategy.
- Assess how to track and report on progress.
- Explore further initiatives to help influence others.
Who is the course for?
This course is designed for anyone interested in how companies can help to tackle climate change.
It will be particularly useful to SMEs who are looking to reduce their carbon footprint and to introduce a carbon offsetting scheme to their company.
Who developed the course?
In 2020 MSQ became one of the first international marketing groups to become carbon negative, and recently pledged to halve their carbon footprint by 2024, with Science Based Targets set to take them even further by 2030. A key goal of their sustainability initiative is to support as many businesses as possible in how to achieve similar targets. MSQ is a leading tech and data-led marketing group, helping brands earn emotional capital to attract, convert, retain and grow valuable customers.
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