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How To Start and Run Your Own SEO Business From Home: The Complete Blueprint

This detailed SEO and digital marketing course will give you all the skills you need to set up your own SEO agency or business.

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How To Start and Run Your Own SEO Business From Home: The Complete Blueprint
  • Duration

    4 weeks
  • Weekly study

    1 hour
  • 100% online

    Learn at your own paceHow it works
  • Included in an ExpertTrack

    Course 3 of 3
  • Get full ExpertTrack access

    $39/monthFind out more

Learn how to set up your own SEO business and make it successful

The SEO (search engine optimisation) industry is booming, and is showing no signs of slowing down any time soon. Forbes estimates that by the end of 2020, it will be worth $80 billion, so it’s an ever-growing field in which to develop your own business.

This comprehensive course covers everything you needed to know about starting up your own SEO business from scratch. Throughout, you’ll be under the guidance of Joshua George, founder and owner of leading digital marketing agency ClickSlice.

Learn how to start your own SEO business from home

You’ll cover the three options you have if you have no experience of SEO - learning it, outsourcing it or using a hybrid of the two options - and will delve into the motivations for you wanting to start your own SEO business.

Find out how to attract clients for your SEO business

You’ll then be taught how to pick a name, determine your business’s direction and scaling and get an insight into the six key elements you must include on your website to make it successful.

You’ll also decipher the typical SEO workflow process and will differentiate between national and local SEO.

Discover strategies on how to position your SEO business for success

You’ll cover strategies to get clients to your SEO business - including organic listing and cold emails - as well as the three different pricing levels you can charge based on data and on value provided.

Discover how to implement successful business operations

You’ll also be taught on how to set up and send invoices, as well as how to handle client objections, how to keep them happy and how you can use different forms of reporting in which to determine your results.

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Skip to 0 minutes and 0 seconds (upbeat music) <v ->Hello, and thank you for putting your trust in me</v> and selecting this course on how to start your own SEO business from home. My name is Joshua George. This course was created and is led by me, and I’ll be guiding you through each week as we learn and understand exactly what is required to set up and run your own SEO business. For those who don’t know, I actually own and run the lead in SEO agency in London called ClickSlice, and in this course, I’m going to give you a behind-the-scenes insight into all the steps and strategies that I utilize to take ClickSlice to where it is today.

Skip to 0 minutes and 38 seconds So you can be confident that what you are learning in this course is indeed used in the real world and most importantly does actually work. It’s important to note that if learners do not wish to implement the practical elements of the course, then please feel free to mark the step as complete and move on to the next step, as marking at least 90% of steps complete is a requirement to ensure you receive the certificate at the end. In the first week, we’ll be covering the basics of what you need to start your own SEO business. And I’ll also cover exactly what you can do if you have no prior SEO experience.

Skip to 1 minute and 10 seconds In the second week, we’ll be covering how you can position your SEO business for success and we’ll also be taking a look at the typical SEO workflow process. In the third week, I’m going to show you over six different strategies you can use to get clients for your SEO business. And also in that week, I’m going to show you how you can price your services for optimal success. And finally, in our fourth and final week, I’m going to walk you through the entire sales process and provide you with some scripts to ensure you have everything you need to go out there and start closing some deals. I’m super excited, and I can’t wait to get into it.

Skip to 1 minute and 44 seconds So without further ado, let’s get started.

What topics will you cover?

  • How to position your SEO business for success
  • How to get clients for your SEO business
  • How to price your services
  • How to handle sales and close deals
  • Client reporting and retention
  • Scaling your agency

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

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Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Demonstrate how to start your own SEO business from home
  • Explore strategies on how to attract clients for your SEO business
  • Explore strategies on how to position your SEO business for success
  • Demonstrate how to invoice and bill your clients

Who is the course for?

This SEO and digital marketing course is suitable for learners who are interested in starting their own SEO business.

Experience in SEO will be helpful, but this course is also designed for those who have no experience.

Who will you learn with?

Joshua is the founder & owner of ClickSlice. Josh regularly attends SEO conference across the world to ensure he’s always updated on the latest Google algorithm updates and trends.

Who developed the course?


ClickSlice is the leading SEO agency based in London. We primarily help businesses generate more revenue by increasing their websites visibility online.

About this ExpertTrack

Discover everything you need to launch your own local SEO agency and start getting your clients on the first page of Google

Start learning today - free 7-day trial

After your free trial you can:

  • Pay $39 per month to keep learning online
  • Have complete control over your subscription; you can cancel any time
  • Work at your own pace and set your own deadlines at every stage
  • Only pay while you’re learning; the subscription will cancel automatically when you finish
  • Complete online assessments to test your knowledge and prove your skills
  • Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
  • Keep access to the content of courses you complete even after your subscription ends

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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