How To Present Your Prices

How to present your prices. Consumers like to have options. This helps them make the decision based on pricing. So instead of providing your client with just one option or one SEO package, and then allowing them to either accept or decline, or even try negotiate that particular price, you should definitely consider offering them free different options. So three different packages. And here you would lay out and design the middle option to be the one you’d like them to select. So in this middle package, you would include everything that the client wants or everything that they need based on your research and what you’ve been telling them.

And in the higher package you would simply add some extra features, which aren’t really necessary but they could benefit from. And then in the lower package, you’d offer the basics, but not quite what they need to get to where they want to. This will in turn make sure middle package way more appealing, and makes it more likely for them to go ahead with that option without trying to negotiate. You’ll also be surprised as some clients would go for your higher price option as well. But essentially offering three packages is a great way to guide them and give them more options. This strategy isn’t just using the SEO industry, it’s actually used across the whole world.

I’m sure you’ve seen it yourself many times and the reason why people use it, is because it works so well. If we actually go over to the home page for ClickSlice, you can see that if you scroll down on our homepage, we actually have three different pricing options and the middle price and option stands out the most, and we have this little icon right here. So this is the exact strategy I’m telling you about. And we actually use it on our own agency website too. And we’ve seen great results from it. We’re actually using a plugin to get these free pricing tables.

If you are wondering what plugin we are using, it’s simply this one here called Responsive Pricing Table by WP Darko just in case you were curious. But essentially you should try adding free pricing options, whether that’s on your website or in your proposal and just see how it goes. I’m pretty sure you’ll actually be pleasantly surprised.