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Online course

Innovation Strategy: Challenging the Usual Suspects

Gain innovation strategy insights and learn to apply them to advanced and emerging contexts in business.

Innovation Strategy: Challenging the Usual Suspects

Get a deeper understanding of innovation strategy

Meeting today’s business and world challenges requires going beyond the thinking that created the challenges in the first place. This is where a good innovation strategy helps. On this course you will develop your knowledge of the challenges of open innovation, management innovation, platform innovation and emerging market innovation and learn how to meet them with a long-term approach. Using quizzes, the newest theoretical insights, cases on pioneering businesses, and thought-provoking debates with leading experts, you will solidify your knowledge of innovation.

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Skip to 0 minutes and 1 secondDo you feel that innovation jargon grows by the day, making it very hard to see the wood for the trees? Do you sense that the grand innovation challenges of our time require new solutions, yet you are being served the very same thinking that created the challenges in the first place?

Skip to 0 minutes and 19 secondsThis is where a good innovation strategy helps:

Skip to 0 minutes and 22 secondsAn innovation strategy fit for our times meets a quartet of challenges: the rise of open innovation, the need for innovating management practices. The shift to platform strategy, and the growing importance of emerging markets in global innovation dynamics. My name is Manuel Hensmans. Together, we'll learn how to meet these challenges with a coherent, long-term approach. We’ll discuss what opportunities but also traps are hidden in these challenges; and how you should approach them practically. One of the major challenges is a shifting innovation world order. We’ll therefore explore innovation from and for Europe, the United States and Japan, but equally from and for China, India and other emerging markets.

Skip to 1 minute and 11 secondsWe will accelerate your learning with quizzes, surprising data about the current state of innovation, the newest theoretical insights, as well as cases on pioneering firms. We will deepen your learning through thought-provoking debates with world-leading experts. Join us to rapidly gain an innovation strategy edge, and boost your career wherever you are in the world!

What topics will you cover?

Week 1: What is innovation strategy?

  • Definition of innovation strategy

  • The shift towards open innovation

  • Case study: Procter & Gamble

Week 2: Are you engaging in the most strategic types of innovation?

  • The innovation pyramid

  • The five types of innovation

  • Case study: Alphabet (Google)

Week 3: Can you go from a product to a platform strategy?

  • The shift from product strategy to platform strategy

  • The building blocks of platform innovation

  • Case study: Videogame industry

Week 4: Is advanced still advanced and emerging still emerging?

  • The rapidly accelerating innovation pace in emerging markets

  • The types of innovation that emerging market firms use to challenge

  • The comparative advantages and disadvantages of emerging and advanced market firms in the global innovation market place

  • Case studies: GE in China and Huawei in Europe

When would you like to start?

  • Date to be announced

What will you achieve?

By the end of the course, you'll be able to...

  • Summarise what innovation strategy is and is not.
  • Debate the widespread but increasingly out-of-date assumption that internal R&D is a sustainable long-term proposition.
  • Describe key mechanisms of open innovation.
  • Apply key mechanisms of open innovation to organizations in your own local context.
  • Compare different types of innovation in a strategic framework.
  • Debate the assumption that technological/radical innovation is the apex of innovation strategy.
  • Explain that the leading companies in the world are adopting a platform strategy and not the commonly assumed product strategy taught in traditional management courses.
  • Describe the building blocks of a platform strategy.
  • Apply the three strategic moves that allow a platform organization to "win".
  • Describe the importance of emerging economies in terms of their innovation capacity rather than their widely-assumed market potential only
  • Describe the comparative advantages and disadvantages of emerging and advanced market firms in the global innovation market place.

Who is the course for?

This course has been created for graduates or professionals looking to improve practice in their current or future organisation; as well as for any student of innovation strategy.

Who will you learn with?

Manuel Hensmans

Professor of Strategy & Innovation at Solvay Brussels School (ULB). Previously worked at Rotterdam School of Management, Strathclyde Business School, London Business School & Toulouse Business School.

Who developed the course?

The Université Libre de Bruxelles, founded in 1834, has 13 faculties, schools and specialized institutes that cover all disciplines, closely combining academic input and research.

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  • Includes any articles, videos, peer reviews and quizzes

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  • Includes any articles, videos, peer reviews and quizzes
  • Tests to validate your learning
  • Certificate of Achievement to prove your success when you're eligible