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Introduction to Creative AI

Learn how AI is transforming the creative industries, and build the skills you need for your own creative AI career.

20,643 enrolled on this course

Introduction to Creative AI

20,643 enrolled on this course

  • 2 weeks

  • 2 hours per week

  • Digital certificate when eligible

  • Introductory level

Find out more about how to join this course

Understand AI and its use in the creative industries

Machine learning has led to new ways of creating and consuming work, and is set to transform the creative industries.

On this two week-course from the Creative Computing Institute at UAL, you’ll explore the evolving field of creative AI. From AI generated imagery to data-driven artwork, you’ll learn how new technologies have inspired makers across the creative sector.

Prepare for careers in creative AI

As you discuss the possibilities of creative AI, you’ll build skills for your own career in the area. You’ll be equipped with in-demand expertise in data, deep learning, and generative AI, before having a go at building your own AI system.

You’ll finish the course with a plan for your future in creative AI, and the credentials you need to make that plan a reality.

Skip to 0 minutes and 6 seconds It takes a visionary to combine creativity and technology. They can transform a simple idea into something new and valuable. Creativity provides the spark, and technology makes the difference. But where will our creativity and technology take us? Will technology affect how and what we create? And will creativity help us get the best out of new technologies? This new range of courses from the Institute of Coding brings together artists, programmers, technologists, and engineers to showcase the innovations, people, and practise of creative technologies. Brought to you by UAL Creative Computing Institute and Lancaster University, a practical guide to essential creative technologies will introduce you to rapidly changing creative spaces and the skills you need to succeed in them.

Skip to 1 minute and 12 seconds Explore courses in creative AI and accessible design, chat bots and conversational interfaces, indie gaming and physical computing, virtual and augmented reality. Discover new skills and be inspired by new voices. Whether you’re looking to apply existing skills in fresh ways or step into something new, expand your understanding of where technology can take you. Join us and discover a world of essential creative technologies.


  • Week 1

    Understanding AI

    • Introduction

      In these steps, you will find out what you will be exploring through the week, and uncover some of the facts and fiction surrounding AI.

    • What is AI?

      Let’s look at some common definitions of AI, and begin to explore how AI is being used in the creative industries.

    • What impact is creative AI having?

      In these steps we meet some of the artists using AI creatively, and explore the impact that AI technologies are having on their work and on the creative industries as a whole.

    • How can you make new media with AI systems?

      In these steps we will examine what it means to create a ‘new’ work of art and how this concept of ‘newness’ is explored in the context of creative AI.

  • Week 2

    Applying AI

    • Welcome back

      In these steps you will find out what you will be learning in the second week of the course.

    • How do artists use deep learning systems?

      In these steps, you will explore how artists use deep learning systems creatively and how these systems shape their work.

    • How are AI systems developed?

      In these steps, you’ll meet other practitioners working with deep learning and see how they are using it to encourage creativity.

    • Facing the future: careers in this area

      In this activity, you will find out more about working in creative AI, hear from artists currently working in the field and explore the different paths open to anyone interested in forging a career in this area.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Describe how the creative industries are using AI and machine learning at a basic level.
  • Compare different types of machine learning and AI approaches that are used in the creative industries.
  • Debate the potential of AI to create new media.
  • Summarise deep learning and its application to creative industries.
  • Explain how AI systems are developed.
  • Identify the skills required to work in creative AI.

Who is the course for?

This course is designed for anyone interested in learning more about current and future developments in generative AI and creative technologies. It will be particularly useful for early- and mid-career creative technologists who are looking to expand their skills in AI and machine learning.

Learners may also be interested in other courses from the Creative Computing Institute at UAL, Lancaster University and the Institute of Coding in the Essential Creative Technologies collection.

Who will you learn with?

Mick Grierson is Professor of Creative Computing at UAL Creative Computing Institute.

Who developed the course?

UAL Creative Computing Institute

The UAL Creative Computing Institute (CCI) offers innovative new courses, research opportunities and a public platform to explore computer science and creative practice.

Institute of Coding

The Institute of Coding is a family of learners, businesses and educators creating a new way to develop the digital skills needed at work and beyond.

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Ways to learn

Choose the best way to learn for you!

Buy this course

$109/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Printed and digital certificate when you’re eligible

Subscribe & save

$349.99 for one year

Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Digital certificate when you're eligible

Cancel for free anytime

Limited access


Sample the course materials

  • Access expires 9 Jul 2024

Find out more about certificates, Unlimited or buying a course (Upgrades)

Learning on FutureLearn

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  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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