Introduction to Data for Business Leaders
A leadership course that goes beyond the hype surrounding data by focusing on the practicalities of achieving business outcomes.
Duration
4 weeksWeekly study
3 hours
Introduction to Data for Business Leaders
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The data world is awash with buzzwords, go beyond the hype to explore outcomes.
This course explores data at an introductory level for decision makers.
Upon completion of this course the participants will be able to:
- Describe how organisations use data to drive value.
- Identify and classify data and opportunities within your own organisation.
- Explain how data mature your organisation is and identify what to do to increase your maturity to align with your ambitions.
- Summarise the main challenges organisations face.
- Begin to justify the investment required within your own organisation.
This course was previously called “Driving Value from Data”
Syllabus
Week 1
Driving value from data
Welcome and introduction
Welcome to the course. Meet the team and your fellow learners.
Data Value
This sections introduces the value of data.
Data Outcomes
This activity considers the outcomes you might expect from data.
End of Week 1
Summarising the first week
Week 2
Case studies and data analytics maturity
Week 2 Welcome
Welcome to the second week of the course in which we will explore examples in practice and explore data analytics maturity.
Case Studies: applying the maturity model
Let's look at some examples of the kinds of uses of data we have been talking about.
Monetisation and completing the maturity model
We develop our understanding of data maturity and explore monetisation in more depth.
End of Week 2
We reflect on your learning from week 2 and look ahead to week 3.
Week 3
Full data maturity assessment
Week 3 welcome
Welcome to the third week of the course in which we build upon the data analytics assessment and introduce the data maturity matrix to understand what, beyond the data, is needed for success.
Alignment to ambition
By aligning your strategy and explicitly funding to your ambition, you are more likely to succeed.
Delivering your ambition
Execute your ambition
Embrace data insights
We look at creating an environment conducive to embracing data insights
Reflection on all three dimensions
We extend the maturity model to more dimensions.
End of Week 3
We bring together the learning from week 3.
Week 4
Tips for successful execution
Week 4 welcome
This final week focuses on successful execution.
The value challenge
Let's explore the first theme of value.
Data as a valued asset
How to value data.
The leadership challenge
Who should lead on data and how?
Taking action
In this section we look at how to take action to realise opportunities with data.
Course conclusion
Well done! You have made it to the end and the opportunity to test your knowledge.
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Describe how organisations use data to drive value.
- Identify and classify data and opportunities within your own organisation.
- Explain how data mature your organisation is and identify what to do to increase your maturity to align with your ambitions.
- Summarise the main challenges organisations face.
- Begin to justify the investment required within your own organisation.
Who is the course for?
This is a course for leaders who are setting up data capabilities for the 1st time, or are moving to their next level of data maturity. This is for you if you are leading the change to make your organisation more data savvy so that you can achieve meaningful business outcomes.
The target learners are:
- Leaders who are directly or indirectly accountable for driving value in their organisations.
- Small to medium size business owners who want to drive more value from the information they already have.
- Data professionals who are struggling to get business buy-in to driving value from data.
The main goal of this course is to give you the confidence and leadership skills to transform your business into one that uses data to achieve business outcomes quicker and with great certainty.
Who will you learn with?
I'm a strategy advisor and coach with specialisms in Business, Data & Digital strategy development and execution. I get my energy from working with smart people to solve relevant challenges.
Who developed the course?
The Data Lab
The Data Lab is Scotland’s innovation centre for data and AI. We foster innovation through collaboration, build skills and grow talent, and champion Scotland’s data science community.
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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