• The Data Lab

Introduction to Data for Business Leaders

A leadership course that goes beyond the hype surrounding data by focusing on the practicalities of achieving business outcomes.

3,887 enrolled on this course

Introduction to Data for Business Leaders
  • Duration4 weeks
  • Weekly study3 hours
  • LearnFree
  • Extra BenefitsFrom $74Find out more

The data world is awash with buzzwords, go beyond the hype to explore outcomes.

This course explores data at an introductory level for decision makers.

Upon completion of this course the participants will be able to:

  • Describe how organisations use data to drive value.

  • Identify and classify data and opportunities within your own organisation.

  • Explain how data mature your organisation is and identify what to do to increase your maturity to align with your ambitions.

  • Summarise the main challenges organisations face.

  • Begin to justify the investment required within your own organisation.

This course was previously called “Driving Value from Data”

Download video: standard or HD

Syllabus

  • Week 1

    Driving value from data

    • Welcome and introduction

      Welcome to the course. Meet the team and your fellow learners.

    • Data Value

      This sections introduces the value of data.

    • Data Outcomes

      This activity considers the outcomes you might expect from data.

    • End of Week 1

      Summarising the first week

  • Week 2

    Case studies and data analytics maturity

    • Week 2 Welcome

      Welcome to the second week of the course in which we will explore examples in practice and explore data analytics maturity.

    • Case Studies: applying the maturity model

      Let's look at some examples of the kinds of uses of data we have been talking about.

    • Monetisation and completing the maturity model

      We develop our understanding of data maturity and explore monetisation in more depth.

    • End of Week 2

      We reflect on your learning from week 2 and look ahead to week 3.

  • Week 3

    Full data maturity assessment

    • Week 3 welcome

      Welcome to the third week of the course in which we build upon the data analytics assessment and introduce the data maturity matrix to understand what, beyond the data, is needed for success.

    • Alignment to ambition

      By aligning your strategy and explicitly funding to your ambition, you are more likely to succeed.

    • Delivering your ambition

      Execute your ambition

    • Embrace data insights

      We look at creating an environment conducive to embracing data insights

    • Reflection on all three dimensions

      We extend the maturity model to more dimensions.

    • End of Week 3

      We bring together the learning from week 3.

  • Week 4

    Tips for successful execution

    • Week 4 welcome

      This final week focuses on successful execution.

    • The value challenge

      Let's explore the first theme of value.

    • Data as a valued asset

      How to value data.

    • The leadership challenge

      Who should lead on data and how?

    • Taking action

      In this section we look at how to take action to realise opportunities with data.

    • Course conclusion

      Well done! You have made it to the end and the opportunity to test your knowledge.

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

What will you achieve?

By the end of the course, you‘ll be able to...

  • Describe how organisations use data to drive value.
  • Identify and classify data and opportunities within your own organisation.
  • Explain how data mature your organisation is and identify what to do to increase your maturity to align with your ambitions.
  • Summarise the main challenges organisations face.
  • Begin to justify the investment required within your own organisation.

Who is the course for?

This is a course for leaders who are setting up data capabilities for the 1st time, or are moving to their next level of data maturity. This is for you if you are leading the change to make your organisation more data savvy so that you can achieve meaningful business outcomes.

The target learners are:

  • Leaders who are directly or indirectly accountable for driving value in their organisations.
  • Small to medium size business owners who want to drive more value from the information they already have.
  • Data professionals who are struggling to get business buy-in to driving value from data.

The main goal of this course is to give you the confidence and leadership skills to transform your business into one that uses data to achieve business outcomes quicker and with great certainty.

Who will you learn with?

I'm a strategy advisor and coach with specialisms in Business, Data & Digital strategy development and execution. I get my energy from working with smart people to solve relevant challenges.

Who developed the course?

The Data Lab

The Data Lab is Scotland’s innovation centre for data and AI. We foster innovation through collaboration, build skills and grow talent, and champion Scotland’s data science community.

Learner reviews

Join this course

Start this course for free, upgrade for extra benefits, or buy Unlimited to access this course and hundreds of other short courses for a year.

Free
$0

Join free and you will get:

  • Access to this course for 6 weeks

Upgrade
$74

Upgrade this course and you will get:

  • Access to this course for as long as it’s on FutureLearn
  • Access to this course’s tests as well as a print and digital Certificate of Achievement once you’re eligible

Unlimited (New!)
$279.99 for one year

Buy Unlimited and you will get:

  • Access to this course, and hundreds of other FutureLearn short courses and tests for a year
  • A printable digital Certificate of Achievement on all short courses once you’re eligible
  • The freedom to keep access to any course you've achieved a digital Certificate of Achievement on, for as long as the course exists on FutureLearn
  • The flexibility to complete your choice of short courses in your own time within the year
Find out more about upgrades or Unlimited.

Get a taste of this course

Find out what this course is like by previewing some of the course steps before you join: