Craig Paterson

Craig Paterson

I'm a strategy advisor and coach with specialisms in Business, Data & Digital strategy development and execution. I get my energy from working with smart people to solve relevant challenges.

Location Scotland


  • yeah, it is easier to overcome technical challenge than human ones. People will make it happen (or not).

  • I love your thought process. This section sis mostly in here as a thought exercise to stimulate debate about how to get people to take the value of data seriously. Brand value can be tracked on balance sheets and goodwill is often factored into the sale price of an organisation. Is data the next abstract thing that will be used to evaluate businesses in the...

  • yes, that is the message we are hoping to get across. And that, irrespective of whether it's on or off the balance sheet, we all need to behaviour in a certain way to realise the value.

  • I agree, people often confusion management with leadership. They are two different things.

  • absolutely, a focus on value (monetary or otherwise) focuses the mind and increases the likelihood of success.

  • I can see where you are coming from with the business-within-a-business idea for large organisations. From my time working with SMEs the 3 challenges (and the canvas) seem to work for them too.

    From an SME perspective I'd think about...

    lack of value: money is precious so be very specific what return you are getting from your investment, or what risk you...

  • I would view them more as two strands on the same strategy. When it comes to data, they will probably have overlapping requirements for the base data "infrastructure", in its widest terms.

  • I'd suggest thinking about the value as well as the cost and using that as a way to have a different conversation about prioritisation.

  • it is great to see you sharing your actions, thank you.

  • thank you sharing your insights, these are great, honest comments.

  • hi, can you please report the fault if it continues as most people seem to be able to hear the video ok. Thank you.

  • I am glad you are finding the tools useful.

  • empathising with people helps, as doesn't exploring "what's in it for them?". I find empathy maps a great tool to use here:

  • that is great point. When I talk about monetisation with the 3rd and Public sectors we usually talk about the reuse opportunities, as the same techniques are often used as for monetisation and reuse.

  • meta-data themes are also an area to look for monetisation opportunities without sharing personal information

  • monetisation interest is very sector specific

  • thank you for sharing. One tip is to always consult this impacted by the data driven change, both positively and negative, to get them onside.

  • this is great. I have been fortunate enought to work with a few charities on data initiative and your points resonate.

  • you might find this interesting

  • I agree, and with the right ethical mindset too.

  • I agree that data has huge potential, but we often need to be wary of what is missing as well as excited about what it there!

  • I don't thinks Ts&Cs are written with the users' best interest at heart. But that is both a generalisation and an personal opinion

  • @abdulaiBah great, I hope this helps when you apply it in practise

  • thank you and enjoy the next steps on your data journey

  • no age limit :)

  • It finely merits spending some time thinking about it

  • Fira's comments do open up some interesting thinking on the subject.

  • Value is really subjective and context specific.

    I have recently been talking to a company that specialises in monitoring data and they have very clear guidelines both on quality of data and ethical use.

    It still feels like it is the early days of Monetisation.

  • I agree, people will make this happen (or not!)

  • PESTEL is a good tool to use at the early stages of developing any strategy.

  • commitment is key, especially a commitment to learn from experiences (good for ad) and putting those learnings into practice

  • I suggest trying to do smaller projects that reap valeu in c8 weeks and show what can "be done here". Building a body of small case studies in your own organisation can be very powerful.

  • I use this as a tool to stimulate debate and see where the differences of opinion lie.

    It is good practice to agree the scope of the question as it can be applied across projects, teams, department, organisation, sector etc.

    The different answers also generate new conversations and opportunities.

  • well said

  • remember this was pre-Covid

  • bringing customers into the conversation early also helps and minimises the risk of misuse

  • I agree

  • that's great story

  • monetisation is huge topic that we touch on later in the course. Staying away from trying to monetise personal data is a good rule of thumb.

  • That is hard question to answers as there are no easy answers. Governments and Thank Tank has a responsibility to put the guidelines I place and I would suggest that regulators need create the environment where business can succeed ethically and where they reap the consequences when they do not.

  • very true

  • that's great to hear, good luck on your journey.

  • I like your approach.