Explore the business potential of machine learning

Discover how machine learning helps organisations solve business challenges, uncover new opportunities, and make informed strategic decisions by understanding its core concepts and business value.

Connect machine learning opportunities to business impact

Explore how machine learning drives successful business outcomes by examining its core principles, real-world applications, and emerging opportunities, while discovering how AWS services such as Amazon Forecast, Amazon SageMaker, and Amazon Fraud Detector support innovation across industries.

You’ll access learning content and practical activities online through Amazon Web Services (AWS), alongside your FutureLearn course experience, giving you direct access to AWS learning as you progress.

Syllabus

Week 1
Introduction to Machine Learning: Art of the Possible
- Introduction to Machine Learning: Art of the Possible
  In this activity, you will learn machine learning basics to evaluate the risks and benefits of business adoption, exploring specialized tools like Amazon Forecast, Amazon SageMaker, and Amazon Fraud Detector.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

Define machine learning.
Describe the positive feedback loop (flywheel) that drives machine-learning projects.
Describe the different business domains impacted by machine learning.
Describe the potential for machine learning in underutilized markets.

Who is the course for?

This course is ideal for non-technical business leaders and decision-makers who are involved in, or preparing to support, machine learning initiatives. It is also suitable for participants of the AWS Machine Learning Embark program and Machine Learning Solutions Lab (MLSL) discovery workshops

Who developed the course?

Amazon Web Services (AWS)

AWS is the world’s most comprehensive cloud, enabling organizations to accelerate innovation, reduce costs, and scale more efficiently.

What's included?

Amazon Web Services (AWS) are offering everyone who joins this course a free digital upgrade, so that you can experience the full benefits of studying online for free. This means that you get:

Unlimited access to this course

Includes any articles, videos, peer reviews and quizzes

A PDF Certificate of Achievement to prove your success when you’re eligible

Learning on FutureLearn

Your learning, your rules

Courses are split into weeks, activities, and steps to help you keep track of your learning
Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

Experience the power of social learning, and get inspired by an international network of learners
Share ideas with your peers and course educators on every step of the course
Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

As you work through the course, use notifications and the Progress page to guide your learning
Whenever you’re ready, mark each step as complete, you’re in control
Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn