• Coventry University logo

Strategy as a Process and Measures of Success: An Introduction

Develop your understanding of the characteristics of strategic decision-making.

1,276 enrolled on this course

Strategy as a Process and Measures of Success: An Introduction
  • Duration

    2 weeks
  • Weekly study

    3 hours
This course is part of the program Principles of Strategy, which is one of the building blocks that leads to a degree in BA International Business (Top Up). Find out more.

Explore the impact of time, risk and resource commitment on strategy

Do you know what strategy really is? On this introductory course, you will have the opportunity to demystify the theory and practice of strategy.

You will understand what organisations are and define key concepts in organisational performance and the setting of standards. Reflect on the impact of strategic decision-making and identify the influence of stakeholders in the overall process.

What topics will you cover?

  • Introduction to strategy and the organisation
  • Organisational purpose and stakeholders
  • Competitive failure and success
  • Assessing failure and success

When would you like to start?

  • Date to be announced

Add to Wishlist to be emailed when new dates are announced

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Reflect on strategic decisions as a process
  • Identify the interests and influence of stakeholders
  • Model and design measures of organisational performance
  • Assess the difference between strategic and non-strategic decisions

Who is the course for?

This course is for anyone interested in the nature and practice of long-term strategic decision-making.

Please note that the individuals listed below in the “Who will you learn with” section may be subject to change.

Who will you learn with?

Tega is an assistant professor and course director for BA International Business course at Coventry Business School

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established

    1992
  • Location

    Coventry

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

Learner reviews

Learner reviews cannot be loaded due to your cookie settings. Please and refresh the page to view this content.

Advance your career with a degree

Since 2017 you have been able to take a degree on FutureLearn. This free course is a bit like a starter course for a degree — it should give you a flavour of the degree subject but can also be your first step towards a degree qualification.

If you enjoy this course you can apply to join the program it’s part of to start working towards a degree on FutureLearn.

Don’t worry, you can still take the course without doing a full degree!

Do the free course
Join and complete the program
Get academic credit for an online degree from Coventry University
This course is part of the program Principles of Strategy, which is one of the building blocks that leads to a degree in BA International Business (Top Up).

Do you know someone who'd love this course? Tell them about it...