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Strategy as a Process and Measures of Success: An Introduction

Develop your understanding of the characteristics of strategic decision-making.

Strategy as a Process and Measures of Success: An Introduction
  • Duration2 weeks
  • Weekly study3 hours
  • LearnFree
  • Extra BenefitsFrom $69Find out more
This course is part of the program Principles of Strategy, which is one of the building blocks that leads to a degree in BA International Business (Top Up). Find out more.

Explore the impact of time, risk and resource commitment on strategy

Do you know what strategy really is? On this introductory course, you will have the opportunity to demystify the theory and practice of strategy.

You will understand what organisations are and define key concepts in organisational performance and the setting of standards. Reflect on the impact of strategic decision-making and identify the influence of stakeholders in the overall process.

What topics will you cover?

  • Introduction to strategy and the organisation
  • Organisational purpose and stakeholders
  • Competitive failure and success
  • Assessing failure and success

When would you like to start?

Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more

What will you achieve?

By the end of the course, you‘ll be able to...

  • Reflect on strategic decisions as a process
  • Identify the interests and influence of stakeholders
  • Model and design measures of organisational performance
  • Assess the difference between strategic and non-strategic decisions

Who is the course for?

This course is for anyone interested in the nature and practice of long-term strategic decision-making.

Please note that the individuals listed below in the “Who will you learn with” section may be subject to change.

Who will you learn with?

Dr Onjewu lectures in business strategy at Coventry University with research interests in transformational strategies, entrepreneurship, international business and the fourth industrial revolution

A lecturer in Coventry University’s School of Strategy and Leadership. Navami Leena’s research interests are in leadership, public health, health policies, healthcare leadership and management.

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established1992
  • LocationCoventry

Join this course

Start this course for free, upgrade for extra benefits, or buy Unlimited to access this course and hundreds of other short courses for a year.

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  • Access to this course for 4 weeks

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  • Access to this course for as long as it’s on FutureLearn
  • A print and digital Certificate of Achievement once you’re eligible

Unlimited (New!)
$259.99 for one year

Buy Unlimited and you will get:

  • Access to this course, and hundreds of other FutureLearn short courses and tests for a year
  • A printable digital Certificate of Achievement on all short courses once you’re eligible
  • The freedom to keep access to any course you've achieved a digital Certificate of Achievement on, for as long as the course exists on FutureLearn
  • The flexibility to complete your choice of short courses in your own time within the year
Find out more about upgrades or Unlimited.

Advance your career with a degree

What's different about this course?

Since 2017 you have been able to take a degree on FutureLearn. This free course is a bit like a starter course for a degree — it should give you a flavour of the degree subject but can also be your first step towards a degree qualification.

If you enjoy this course you can apply to join the program it’s part of to start working towards a degree on FutureLearn.

Don’t worry, you can still take the course without doing a full degree!

How do degrees work on FutureLearn?

Do the free course
Join and complete the program
Get academic credit for an online degree from Coventry University

Which program and degree is this course part of?

This course is part of the program Principles of Strategy, which is one of the building blocks that leads to a degree in BA International Business (Top Up).