On this program you will have the opportunity to learn about the systematic analysis of the factors associated with an organisation’s external and internal environment that provide the basis for maintaining optimum management strategies and practices. You will have the chance to explore critical business issues such as corporate values and corporate social responsibility.
You will also discover concepts, frameworks and techniques of strategic decision-making to enable you to assess competitive conditions, evaluate corporate capabilities and identify the means for businesses to establish sustainable competitive advantage in its industry.
5 courses
Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.
Please note that the staff described in the 'Who will you learn with?' section below may be subject to change.
Tega is an Assistant Professor and Course Director for BA International Business course at Coventry Business School
Upon successful completion of this course, you should be able to:
Critically evaluate a range of key theories associated with international business strategic management process
Critically review and develop approaches associated within a global organisational context
Evaluate the importance and the problems inherent in strategic choices and how to implement those strategies
Explore the extent to which corporate social responsibility is central to a given organisation’s strategic intent
